Brand Tone

Friendly and Approachable, Creative and Enthusiastic, Community-Focused, Personal and Authentic, Supportive

Brand Values

• •Creativity & Self-Expression
• •Family & Home
• •Quality
• •Community & Connection
• •Joy & Positivity
• •Entrepreneurship (especially for moms/women)

Best Practices

• •Embrace Krystal's Voice (The "MomBoss" Persona): Write as if Krystal (or a friendly, enthusiastic member of her team) is speaking directly to a friend or fellow crafter. Use "I," "we," and "you" frequently. Keep the language warm, encouraging, and slightly informal but still professional.
• •Highlight "Family" and "Handmade": Consistently weave in the narrative of being a family-run, home-based business where items are made with care and a personal touch. This is a key differentiator.
• •Foster Community & Interaction: Use language that invites engagement – ask questions, encourage sharing of creations, and promote live events or group discussions. Make customers feel like they are part of the "KS Crafty Vibes Co family."
• •Keep it Positive and "Vibrant": The brand name itself includes "Crafty Vibes." Ensure the copy reflects this with upbeat, positive language. Use emojis appropriately (as seen in current social media) to add personality and visual appeal, especially on platforms like Instagram and TikTok. 💕✨🎉
• •Be Authentic and Relatable: Share behind-the-scenes glimpses (where appropriate), talk about the creative process, and don't be afraid to show the human side of the brand, just as Krystal does on her personal Instagram. This builds trust and connection.

Social Perception

Customers Likely Perceive the Brand as: A personal, small business run by a relatable individual (Krystal) who is passionate about crafting and her community. They likely appreciate the unique designs, the ability to get custom items, and the supportive environment of the Facebook group and TikTok lives. Wider Public Perception (those aware of the brand): Likely seen as part of the growing DIY and crafting movement, particularly in the sublimation and custom tumbler/accessory space. The use of popular platforms like TikTok positions it as a modern, accessible brand.

Copy Examples

• •✨ Spark your creativity! ✨ Our NEW [Design Name] UV DTF wrap is here to bring those crafty vibes to your favorite tumbler! Easy to apply and bursting with color – just like our amazing KS Crafty Vibes Co family! 💕 What will YOU create today? Show us your makes! #KSCraftyVibes #DigitalDesigns #TumblerWraps #CraftyCommunity #HandmadeWithLove
• •Hey Crafty Crew! 👋 Get ready for some fun! 🎉 Join Krystal LIVE on TikTok ([link]) tonight at [Time] CT for a MYSTERY NIGHT! We'll be revealing new custom pens, charms, and maybe a few surprises! 😉 It's the perfect chance to snag a unique piece, handmade with love by our family. Can't wait to chat and create with you all! #KSCraftyVibesLive #MysteryNight #SupportSmall #CraftyFamily
• •Add a personal touch to your everyday! Our custom beaded pens are designed by Krystal and her daughters, bringing a little joy and crafty flair right to your fingertips. Perfect for gifting or treating yourself! Choose your colors and themes during our TikTok Live Claims, or let us surprise you with a unique creation! ✨ #CustomPens #HandmadeJoy #KSCraftyVibesCo #FamilyMade
• •Want to get that UV DTF wrap perfectly smooth? 🤔 Krystal's here with a quick tip! ✨ Watch 'til the end and let us know if this helps! We love seeing your KS Crafty Vibes Co creations shine! 💖 #UVDTFtips #CraftHacks #KSCraftyVibes #DIYCrafts #TikTokMadeMeTryIt @Krystal_Maynard_
• •Welcome to the KS Crafty Vibes Co. family! We're so thrilled to have you join our community of creative souls. Founded by homeschool mom Krystal and her amazing daughters, we pour our hearts into every design and handmade item, hoping to bring a little extra joy and crafty inspiration to your day. Get ready for exclusive designs, fun DIY ideas, and a whole lotta crafty vibes! Happy Creating!