Brand Tone

Empowering, Conscious & Activist, Hopeful & Inspirational, Community-Oriented, Classy & Stylish

Brand Values

• •Social Impact/Charity
• •Empowerment
• •Quality & Affordability
• •Accessibility
• •Awareness & Resistance
• •Self-Expression & Style
• •Customer Service
• •Kindness & Selflessness

Best Practices

• •Lead with Values: Always circle back to the core values of social impact, empowerment, and conscious consumerism in your messaging, even when promoting general products.
• •Highlight Impact: If a collection supports a cause, be clear and direct about it.
• •Balance Activism with Aspiration: While the activist angle is strong, also highlight the fashion, style, and quality aspects to appeal to a broader audience interested in the clothing itself.
• •Engage with the Community: Foster the "community of fashion lovers" by asking questions, encouraging user-generated content (if applicable), and responding to comments in a way that reflects the brand's supportive and conscious tone.
• •Maintain Consistency: Ensure that all copywriting reflects the brand's core values and tone, whether it's website copy, social media posts, or customer service interactions.

Social Perception

Emerging Activist Brand: A brand with a strong activist stance, particularly concerning Palestinian aid.

Copy Examples

• •Fashion Creating Awareness One Mission One Dream.
• •100% Profits Make a Difference.
• •#OneDreamFashion #EmpowerWithStyle #AffordableGlam
• •Feel beautiful, inside and out.
• •#FashionWithPurpose #SupportTheStruggle