Brand Tone

Elegant & Sophisticated, Authentic & Traditional, Inclusive & Customer-Focused, Empowering

Brand Values

• •Craftsmanship & Quality
• •Exclusivity & Uniqueness
• •Customer Satisfaction & Inclusivity
• •Supporting Artisans
• •Modesty & Tradition

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch, skill, and craftsmanship involved (e.g., "hand-embroidered," "artisan-made," "skilled craftswomen").
• •Use Elegant and Evocative Language: Employ adjectives that convey sophistication, beauty, and exclusivity (e.g., "exquisite," "luxurious," "couture," "timeless," "captivating").
• •Tell the Story of Empowerment: Where appropriate, weave in the narrative of supporting artisans and small businesses, adding depth and a feel-good factor to the brand.
• •Maintain a Warm and Inclusive Voice: Even when highlighting exclusivity, ensure the tone remains welcoming, referencing customisation and catering to diverse needs.
• •Visual-Verbal Cohesion: Ensure the language used in copy directly reflects and enhances the visual style of the photography and videography – which is already quite strong in showcasing detail and elegance.

Social Perception

Provider of High-Quality, Embellished Garments; Special Occasion & Boutique Wear; International/Dubai-Inspired Aesthetic; Trustworthy (based on limited external reviews)

Copy Examples

• •Discover the art of timeless elegance. Each MOZA kaftan is a masterpiece, hand-embroidered by skilled artisans, bringing you unique designs that celebrate tradition and empower craftsmanship.
• •Your special moments deserve an exclusive touch. MOZA Kaftans offers bespoke, hand-embroidered kaftans and abayas, designed in our boutique to make you feel uniquely beautiful.
• •Embrace contemporary tradition. Our collection blends timeless modest styles with modern design, all brought to life through exquisite hand embroidery. Find your MOZA, support global artisans.
• •MOZA Kaftans: Where every stitch tells a story of dedication. We believe in quality you can see and feel, and in designs that honour both heritage and individual style.
• •Experience the luxury of choice and the beauty of perfect fit. MOZA offers customizable sizing for our hand-embroidered kaftans, ensuring every woman can wear our art with confidence.