Brand Tone

Dynamic, modern, accessible, aspirational yet direct, trendy, engaging, high-quality, and culturally relevant.

Brand Values

• •Austrian Quality
• •Modern Elegance
• •Customer-Centricity
• •Accessibility

Best Practices

• •Bridge Quality and Relatability: Always balance sophisticated language ("harmony," "excellence," "craftsmanship") with accessible and modern phrasing ("vibrant," "your story," "feel good"). This reinforces the brand's position as both high-quality and approachable.
• •Emphasize "Made in Austria": Consistently include this phrase or similar messaging ("Viennese soul," "Crafted in Vienna") across all platforms. It is a key differentiator and a core value that builds trust and a sense of place.
• •Use Storytelling in Product Descriptions: Instead of just listing notes, describe the feeling or experience the scent is meant to evoke, aligning with the "mosaic of experiences" theme. For example, instead of "notes of citrus and wood," try "like a morning walk through a sun-drenched Austrian forest."
• •Adapt the Channel to the Tone: Keep the tone on Instagram and the website more elegant and aspirational. On TikTok and potentially Facebook, lean into trends, user-generated content styles, and direct, punchy captions to foster engagement and community.
• •Maintain a Consistent Visual Identity: Use clean, modern typography and high-quality imagery that reflects "modern elegance." Whether it's a product shot or a lifestyle image, it should feel fresh, dynamic, and polished to visually match the brand's verbal tone.

Social Perception

A promising newcomer, a fairly unknown brand with standout products, receiving mixed but generally positive reception as it finds its footing, generating curiosity, and positioning itself as an emerging name in the Vienna fragrance scene.

Copy Examples

• •Headline: Vienna, in a Bottle. Introducing 'Mirage.' Body: We captured the soul of the city—a blend of timeless tradition and vibrant energy. A scent that feels like a secret whispered in the Hofburg Palace and a night out in Neubau. Discover the harmony. Discover 'Mirage.' #MozaickFragrances #MadeInAustria #ModernElegance
• •Headline: Austrian Craftsmanship. Modern Scents. Body: Experience the unique harmony of fragrances made with passion in the heart of Vienna. Quality you can smell, elegance you can feel. [Shop Now]
• •Text: POV: You finally found a signature scent that isn't crazy expensive. Caption: It’s not just perfume, it’s your new identity. Which MOZAICK scent is yours? #fyp #PerfumeTok #MozaickWien #Fragrance
• •Subject: A Scent for Every Story. Body: Your life is a mosaic of moments, memories, and dreams. Shouldn't your fragrance be just as unique? At MOZAICK, we blend tradition and modernity to create scents that tell your story. Explore our collection and find the piece that completes your personal mosaic.
• •Headline: The Scents Everyone in Vienna is Talking About. Body: From the warm spice of 'Nirvana' to the sweet notes of 'Delicious,' find out why MOZAICK is quickly becoming Austria's favorite new fragrance house. Accessible luxury, unforgettable aromas. Free shipping over €30.