Brand Tone

Professional and Trust-Oriented.

Brand Values

• •Authenticity
• •Trust
• •Philanthropy
• •Community

Best Practices

• •Always mention the authentication (e.g., "Beckett COA," "Certified Authentic") early and prominently in every product post, description, and ad. This is the brand's main differentiator.
• •Employ words like "guaranteed," "official," "certified," and "verified" to reinforce the brand's professionalism and build consumer confidence.
• •Avoid excessive emojis, slang, or overly casual language. The tone should reflect the premium nature of the products. The visuals should be high-quality and focused on the product and signature.
• •Periodically remind customers that their purchases contribute to charity. This can be a footer in an email, a sentence in an "About Us" social media post, or a dedicated story highlight on Instagram.
• •When promoting a product, use relevant hashtags and language that resonates with the specific fandom (e.g., #FellowshipOfTheRing for LOTR, #ScreamFranchise for Scream). This shows an understanding of the target audience and improves discoverability.

Social Perception

Legitimate and Specialized Retailer within the autograph collecting community.

Copy Examples

• •Journey to Middle-earth with a piece of cinematic history. We are honored to announce our exclusive signing with Elijah Wood. Each piece is authenticated by Beckett, ensuring your collectible is genuine. Secure your part of the fellowship. Link in bio. #ElijahWood #LordOfTheRings #FunkoPop #SignedMemorabilia #MOZACollectibles
• •What's your favorite scary movie? Own an authentic piece of it. Our collection of *Scream* cast-signed memorabilia is fully authenticated, providing the ultimate guarantee for serious collectors. Don't miss out on these killer collectibles. Shop Now. #Scream #Ghostface #Autograph #HorrorCollector #Authenticated
• •The Collector's Guarantee. At MOZA Collectibles, every signature is a promise. We provide Beckett-certified authenticity with every item, so you can collect with absolute confidence.
• •Subject: Confirmed: New Signing with Cole Sprouse + Our Commitment to Charity. Body Snippet: Hi [Name], we're thrilled to announce an upcoming signing with Cole Sprouse! Plus, learn how your every purchase helps support the incredible work at St. Jude Children's Research Hospital.
• •Title: [Actor Name] Signed [Item Name] with Beckett COA. Body: This [Item Name] has been personally hand-signed by [Actor Name]. It is guaranteed 100% authentic and includes an official Certificate of Authenticity and tamper-proof hologram from Beckett Authentication Services. At MOZA Collectibles, we are committed to providing collectors with autographs they can trust and cherish for a lifetime.