Brand Tone

Welcoming, Inspiring, and Thoughtful

Brand Values

• •Female Empowerment & Connection
• •Support for Artisans & Small-Batch Production
• •Community Focus
• •Quality over Quantity
• •Mindful Gifting

Best Practices

• •Lead with the "Why": Always circle back to the core values. Instead of just describing a product's features, explain why it was chosen for the shop. Does it support a female artist? Is it made with sustainable materials? Tell that story.
• •Use "Trio" Terminology: Regularly and authentically reference the "mother-daughter-bestie" founders. This is a unique brand asset that builds connection and reinforces the value of relationships.
• •Embrace "Thoughtful" Language: Use words like curated, hand-selected, intentional, artisan, unique, small-batch, and handcrafted to consistently reinforce the brand's commitment to quality and craftsmanship.
• •Balance Product with Feeling: Don't just sell an item; sell the experience it creates. A blanket isn't just "wool"; it's "the key to a cozy Sunday afternoon." A journal isn't just "lined paper"; it's "a space for your next big idea."
• •Engage as People, Not a Corporation: In all social media replies and interactions, maintain a warm, personal, and human tone. Use "we" to refer to the founding trio and thank customers personally to foster that community feeling.

Social Perception

A charming and upscale local boutique.

Copy Examples

• •More than a mug, it's a morning ritual. ✨ We believe the perfect day starts with the perfect cup. That's why we’re so excited to introduce our new collection of hand-thrown mugs from a ceramicist in the Rockies. Each one is unique, just like the person who'll hold it. Come find your new favorite. #MoxxieMercantile #HandmadeHome #MorningRitual
• •Give thoughtfully. Gift beautifully. Discover our curated collection of unique gifts for every person, every moment. Hand-selected by our mother-daughter-bestie trio to bring more joy and beauty into the world.
• •Wear a piece of art. Simple, elegant, and made with love. We're shining a spotlight on our stunning jewelry collection, featuring delicate pieces from independent designers. Perfect for treating yourself or someone you love. Stop by the shop this week to see them sparkle in person!
• •Our Story? It started with three. Moxxie Mercantile was founded by a mother, a daughter, and a best friend who had a shared dream: to create a space filled with beautiful things and positive energy. We're a women-led business dedicated to thoughtful curation and celebrating the connections that make life sweet.
• •The scent of the season has arrived. Illuminate your home with the warm, inviting glow of our new small-batch soy candles. With notes of spiced pumpkin, cedar, and clove, they're the perfect way to welcome autumn indoors. Hand-poured and thoughtfully chosen, just for you. #FallVibes #CozyHome #MoxxieFinds