Brand Tone

Enthusiastic & Passionate, Community-Focused, Value-Oriented, Knowledgeable & Approachable, Direct & Informative

Brand Values

• •Community Building
• •Value for Money
• •Product Breadth & Availability
• •Customer Service & Support
• •Passion for Gaming

Best Practices

• •Stay Enthusiastic and Passionate: Use language that reflects genuine excitement for the games and the hobby. Words like "epic," "adventure," "discover," and "unleash" can convey this, but ensure it feels authentic.
• •Emphasize Community and Inclusivity: Regularly mention events, in-store play, and the shared joy of gaming. Use welcoming language that invites both new and experienced players. Refer to "your" local game store to build a sense of ownership and belonging.
• •Highlight Value Consistently: Don't just state discounts; explain the benefit – more games, more play, access to the hobby for less. This reinforces the "value-oriented" aspect without sounding cheap.
• •Be Knowledgeable but Approachable: Share insights, tips, or game recommendations in your copy. Avoid overly technical jargon unless it's clearly targeted at an experienced audience for specific products. Ensure the overall message is that staff are there to help, not intimidate.
• •Keep it Direct and Action-Oriented: Clearly state what you offer and what you want the customer to do next. Use clear calls to action. While friendly, the copy should also be efficient in guiding the customer.

Social Perception

Positive Online Seller Reputation, Valued Local Game Store, Generally Good In-Store Experience, Some Mixed Past Perceptions (but potentially outdated)

Copy Examples

• •Headline: Your Next Adventure Starts Here. Your Discount Local Game Store. Body: "Dive into a universe of board games, TCGs, and miniatures at Mox in the Hole! Whether you're a seasoned Planeswalker or just starting your D&D campaign, find everything you need with at least 10% off RRP. Visit us in Edinburgh or shop online – we're your community hub for all things gaming." Call to Action: Explore Our Range!
• •Headline: Don't Just Play the Game. Live It. Body: "Mox in the Hole is more than a store – it's where the Edinburgh gaming community comes alive! Join our nightly events, book a table for a casual session, or just drop by to chat strategy. Great games, great prices, great people." Call to Action: See This Week's Event Schedule!
• •Headline: Level Up Your Collection (Without Emptying Your Gringotts Vault). Body: "Why pay full price? At Mox in the Hole, enjoy fantastic deals on the latest TCG releases, sought-after singles, and epic board games – always at least 10% off! Plus, free UK shipping on orders over £20." Call to Action: Shop Deals Now!
• •Headline: Can't Find That Elusive Card or Rare Miniature? Body: "We pride ourselves on a massive selection, but if there's something specific you're hunting for, let us know! Our team is passionate about gaming and dedicated to helping you complete your collection. We're *your* discount local game store." Call to Action: Contact Us With Your Wishlist!
• •Headline: For the Love of the Game. Body: "From the latest Star Wars Unlimited packs to timeless board game classics and all the RPG dice you can imagine, Mox in the Hole is built by gamers, for gamers. We believe in fair prices, awesome events, and supporting our amazing community." Call to Action: Join the Mox Community! (Link to Discord/Events page)