Brand Tone

Empathetic & Appreciative, Empowering & Inspiring, Authentic & By Nurses, For Nurses, Modern & Stylish, Community-Focused, Approachable & Relatable

Brand Values

• •Nurse-Centricity
• •Comfort & Quality
• •Functionality & Practicality
• •Inclusivity
• •Professionalism & Style
• •Gratitude & Recognition
• •Innovation
• •Giving Back

Best Practices

• •Always Lead with the "By Nurses, For Nurses" Ethos
• •Speak the Language of Empathy and Appreciation
• •Highlight "Moxie" as a Core Trait
• •Balance Functionality with Fashion and Comfort
• •Maintain an Uplifting and Positive Voice

Social Perception

Highly Positive, Trusted by Nurses, Seen as an Improvement over Competitors, Innovative and Modern, Community Builder, Responsive

Copy Examples

• •Headline: "More Than Just Scrubs. It's Moxie." Body: "You pour your heart into every shift. You deserve apparel crafted with the same dedication. Moxie Scrubs: Designed by nurses, for nurses, because your moxie inspires ours. Feel the difference comfort and thoughtful design make. #MoxieScrubs #NursesInspireNurses"
• •Headline: "Finally. Scrubs That Work as Hard as You Do (And Feel Like Pajamas)." Body: "Long shifts? Demanding days? We get it. That’s why our super-soft, 4-way stretch scrubs are co-created with real nurses to bring you unparalleled comfort and functionality. Pockets where you need them, durability that lasts, and style that shines. Experience Moxie. #ScrubLife #NurseDesigned #ComfortFirst"
• •Headline: "Your Moxie. Your Fit. Your Scrubs." Body: "From XXS to 5X, petite to tall – we believe every nurse deserves scrubs that fit perfectly and feel amazing. Moxie Scrubs celebrates every body and every healthcare hero with inclusive sizing and designs that empower. Shop your perfect fit today. #InclusivityInHealthcare #MoxieForAll #StyledByNurses"
• •Headline: "Beyond the Bedside: We're Building a Community." Body: "Moxie Scrubs is more than an apparel brand; we're a movement dedicated to uplifting the nursing profession. Join our community, share your story, and let's celebrate the incredible moxie within every nurse. Because we're stronger together. #NurseCommunity #MoxieMovement #GratitudeForNurses"
• •Headline: "Gift a Nurse (Or Yourself!) the Comfort They Deserve." Body: "Show a nurse you care with the gift of Moxie. Our scrubs are designed with their toughest days in mind, offering a little piece of comfort and a whole lot of style. Because the ones who care for us deserve to be cared for too. #ThankANurse #MoxieCare #NurseGift"