Brand Tone

Spiritual, Authentic, and Supportive

Brand Values

• •Mindfulness and Spirituality
• •Authenticity and Quality
• •Personal Empowerment and Transformation
• •Handcrafted with Intention
• •Connection
• •Resilience and Perseverance

Best Practices

• •Embody "Peacefully Untamed": Ensure copy reflects both the serenity (peacefully) and the empowerment/authenticity (untamed) aspects of this core brand message. Use language that is both calming and confidence-inspiring.
• •Educate with Empathy: When explaining the meaning of stones or practices, do so from a place of sharing wisdom and support, rather than just listing facts. Connect the properties of the stones to the wearer's potential experiences and feelings.
• •Highlight Authenticity & Craftsmanship: Regularly mention the "handmade in Minnesota," "genuine gemstones," and "intentional design" aspects to reinforce trust and the unique value of the products.
• •Speak the Language of Intention: Use words and phrases that resonate with a spiritually-minded audience, such as "affirmation," "energy," "vibration," "sacred," "journey," "mindfulness," "healing," and "transformation."
• •Foster Connection & Community: Write as if speaking to a friend on a shared path. Encourage interaction, share stories (both the brand's and potentially customers'), and make followers feel like part of the "Moxie" family. Use inclusive language.

Social Perception

Positive Quality & Aesthetics, Meaningful & Intentional Products, Supportive & Personal, Empowering Tools, Community Focused

Copy Examples

• •Instagram Post (Product Focus): Find your center amidst the chaos. Our handcrafted Amethyst Mala is more than just beautiful – it’s a whisper of calm, a touchstone for your inner peace. Each genuine stone is mindfully knotted, ready to support your journey. ✨ #MoxieMalas #HandmadeHealing #SpiritualJewelry #Amethyst #MeditationTools
• •Facebook Ad (Benefit Focus): Ready to live 'Peacefully Untamed'? At Moxie Malas, we create wearable affirmations to empower your unique path. Discover authentic gemstone jewelry, handmade with love in Minnesota, to remind you of the strength, peace, and joy already within you. Explore our collections and find your intention. [Link] #MoxieMalas #WearYourIntention #CrystalEnergy #Empowerment #SelfLoveJourney
• •Product Description (Website): The 'Inner Strength' bracelet combines the grounding energy of Onyx with the clarifying power of Citrine. Handcrafted with genuine gemstones, this piece serves as a daily reminder of your inherent resilience and personal power. Let it be your companion as you navigate challenges and embrace your authentic self. Each bracelet includes porous lava stones for optional aromatherapy, adding another layer to your mindfulness practice.
• •Email Newsletter Snippet (Community/Story Focus): From a personal journey of yoga and healing to a mission of sharing that light, Moxie Malas was born. Each piece we create carries a story, an intention, and a heartfelt wish for your well-being. This month, we're exploring the theme of 'Gratitude.' Join our community conversation on Facebook and share what you're thankful for! #MoxieCommunity #GratitudePractice #SpiritualSupport
• •Tweet/X Post (Engagement/Educational): Did you know? African Turquoise is a stone of transformation, encouraging growth and opening the mind to new possibilities. How do you welcome change in your life? Share your thoughts! #MoxieMalas #CrystalMeanings #AfricanTurquoise #MindfulLiving #SpiritualGrowth