Brand Tone

inspirational, resilient, confident, friendly, community-focused, luxurious, high-quality

Brand Values

• •courage
• •determination
• •resilience
• •innovation
• •authenticity
• •transparency
• •community
• •quality
• •customer satisfaction

Best Practices

• •Lead with the 'Why': Always connect the products back to the core brand story of resilience, courage, and overcoming adversity. This narrative is a powerful differentiator.
• •Use Inspirational and Empowering Language: Incorporate words like 'bold,' 'courage,' 'resilience,' 'determination,' 'empower,' and 'strength' to reinforce the brand's values.
• •Maintain a Confident yet Approachable Tone: While the brand story is one of strength, the communication with customers should remain friendly, transparent, and community-oriented.
• •Highlight Quality and Dedication: Emphasize the effort and time invested in creating the fragrances to underscore the premium nature of the products.
• •Encourage Community Engagement: Actively foster a sense of community by inviting user-generated content and interaction, making customers feel like they are part of the brand's journey.

Social Perception

high-quality, strong, pleasant-smelling air fresheners; well-received rebranding; persevering; engaging; customer-centric; good customer service; quick delivery

Copy Examples

• •Scent That Inspires. Strength That Endures. Moxiaire is more than a fragrance. It's a reminder of your own resilience. Crafted from challenges and perfected with passion, our scents are designed to refresh your space and your mindset. Embrace the aroma of victory.
• •From Setback to Comeback. This is Moxiaire. We faced a challenge that could have defined us. Instead, we chose to redefine ourselves. Moxiaire was born from the spirit of never giving up. Our fragrances are a tribute to that journey—bold, powerful, and unapologetically fresh.
• •The Official Scent of a Fresh Start. Whether it's a new car, a new home, or a new day, the right fragrance makes all the difference. Moxiaire’s ‘New Car’ scent isn’t just about luxury; it’s about the feeling of a new beginning, crafted with persistence and an obsession for excellence.
• •Join the Moxiaire Movement. This isn't just about air fresheners. It's about a community that faces challenges head-on and rises above. Tag your #moxiairemoments and show us how you live with courage and confidence. Your story could inspire thousands.
• •Crafted With Courage. Fuelled By Resilience. Every bottle of Moxiaire holds a story of determination. We poured months of dedication into perfecting each fragrance, ensuring a powerful and lasting experience that invigorates your senses and empowers your spirit.