Brand Tone

Authentic & Heritage-Focused, Informative & Educational, Respectful & Cultured, Professional & Trustworthy, Gentle & Natural, Modernizing Tradition

Brand Values

• •Preservation of Heritage
• •Authenticity & Quality
• •Natural Healing
• •Community & Legacy
• •Customer Well-being
• •Cultural Significance

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's long history, generational knowledge, and commitment to traditional Thai medicine practices. Use phrases like "since 1924," "generations of wisdom," "original recipes."
• •Educate Gently: Provide clear, concise information about the benefits and traditional uses of the herbs and products without being overly clinical. Explain the "why" behind the remedies.
• •Use Respectful and Evocative Language: Employ words that convey respect for tradition, nature, and culture. Use descriptive language that appeals to the senses (e.g., "aromatic," "soothing," "revitalizing").
• •Maintain a Professional Yet Approachable Voice: While highlighting expertise and quality (awards, certifications), ensure the tone remains warm, caring, and accessible to those new to traditional medicine.
• •Bridge Tradition and Modernity: When appropriate, highlight how Mowaan is making traditional remedies suitable for contemporary lifestyles, showcasing innovation while honoring the past.

Social Perception

Respected & Authentic, Historically Significant, Effective Products, Hidden Gem, Knowledgeable & Friendly, Adapting to Modernity

Copy Examples

• •Headline: Rediscover Ancient Wisdom. Experience Mowaan. Body: For nearly a century, Mowaan has meticulously crafted traditional Thai herbal remedies, passed down through four generations. Embrace the natural path to wellness with formulas trusted for their purity and efficacy. Call to Action: Explore Our Heritage Collection.
• •Headline: The Gentle Power of Thai Herbs. Body: Feeling off-balance? Our Yahom, a cherished part of Thai culture, offers a natural way to revitalize your senses and restore inner harmony. Made with time-honored recipes and the finest botanicals. Call to Action: Learn More About Yahom's Benefits.
• •Headline: Mowaan Green Balm: Soothe Your Body, Calm Your Mind. Body: Experience why our Green Balm is a beloved bestseller. Infused with potent herbal oils, it provides warming relief for sore muscles and a refreshing aroma that aids relaxation. As recommended by Magazine B, Bangkok. Call to Action: Add to Your Wellness Ritual.
• •Headline: Tradition Meets Today: Mowaan's Refreshing Herbal Lozenges. Body: Enjoy the benefits of traditional Yahom in a convenient, modern form. Our herbal lozenges aid digestion and freshen the body, perfect for your on-the-go lifestyle. Call to Action: Try Our Innovative Lozenges.
• •Headline: A Legacy of Healing, Since 1924. Body: At Mowaan, we don't just sell herbal medicine; we preserve a vital piece of Thai heritage. Each product is a testament to the profound healing wisdom of our ancestors. Trust in generations of care. Call to Action: Visit Our Online Store & Museum.