Brand Tone

Enthusiast-Focused, Quality-Oriented, Direct and Informative, Appreciative

Brand Values

• •Authenticity/Accuracy
• •Quality Craftsmanship
• •Fan Satisfaction
• •Niche Expertise
• •Customer Service

Best Practices

• •Use language and references that resonate with fans.
• •Emphasize Quality and Authenticity: Consistently highlight the materials, craftsmanship, and attention to detail in product descriptions and marketing materials.
• •Weave in Cinematic Language: Incorporate iconic quotes or thematic phrases from the movies the products are based on, where appropriate, to enhance the immersive experience.
• •Maintain a Balance: While being enthusiast-focused, ensure clarity and professionalism in all communications, especially regarding product specifications, shipping, and customer service.
• •Showcase customer testimonials highlighting product quality and reliability to reinforce positive social perception.

Social Perception

Perceived as a specialized prop store catering to a dedicated fanbase, particularly for "John Wick" items, with a reputation for product quality, detail, and reliability.

Copy Examples

• •"Amazing detail and very very good quality and came much earlier than estimated."
• •"Thank you for visiting my store!"
• •"WICK."
• •"If you want peace, prepare for war"
• •"Continental Hotel Coins: Crafted with high-quality zinc alloy and gold plating for an authentic feel."