Brand Tone

Empowering, Knowledgeable, Supportive, Innovative, Energetic

Brand Values

• •Intelligent Movement
• •Sustainability & Longevity
• •Empowerment through Education
• •Functional Application
• •Community
• •Transformation
• •Joy in Movement

Best Practices

• •Instill confidence and encourage proactive well-being through your language.
• •Avoid excessive academic jargon unless it's for teacher training or similar content.
• •Highlight how the LYT Method improves daily life, alleviates pain, enhances performance, and fosters overall well-being, not just the features of the classes.
• •Even when discussing challenges or injuries, maintain a hopeful and solution-oriented perspective.
• •Emphasize that the method is for "everyone" seeking better movement.

Social Perception

LYT Yoga is perceived as highly effective, science-backed, challenging yet accessible, innovative, and supportive.

Copy Examples

• •Your transformation is just a click away.
• •Take control of your movement and well-being.
• •Experience the evolution of traditional yoga.
• •Improve your strength, posture, balance, and overall well-being.
• •Find joy and feel uplifted through the practice.