Brand Tone

Innovative and Futuristic, Playful and Engaging, Community-Oriented and Inclusive, Educational and Thought-Provoking, Transparent

Brand Values

• •Innovation
• •Play
• •Community
• •Tangible Interaction
• •Creativity and Exploration
• •Learning and Development
• •Quality and Design

Best Practices

• •Emphasize "Smart Fun": Always balance the innovative, tech-forward aspects with the core promise of engaging, joyful play. Use words that convey intelligence and wonder alongside those that suggest fun and connection.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "join us," "together"). Highlight user-generated content and stories. Encourage interaction and co-creation.
• •Speak to the Senses and Experience: Describe what it *feels* like to play with Blinks – the tactile nature, the responsive lights, the dynamic interactions. Focus on the experience of "in-person gaming."
• •Keep it Curious and Inspiring: Reflect the brand's mission to "delight hands, challenge minds, and inspire curiosity." Encourage exploration and discovery within the game system.
• •Be Transparent and Authentic: Continue the current approach of open communication, especially regarding company status or product developments. This builds trust, even during challenging times. Acknowledge the intelligence of your audience.

Social Perception

Customers and reviewers generally perceive Move38's Blinks as a highly innovative, unique, and engaging game system. There's evidence of an active and supportive community, particularly among developers and Kickstarter backers who appreciate the open-source nature and the company's engagement. The recent announcement of financial difficulties has likely introduced a level of concern among customers and backers regarding future support and product availability/fulfillment. While not a mainstream giant, Move38 is respected within circles that appreciate innovation in gaming, indie game development, and STEM-focused toys.

Copy Examples

• •Stop Staring at Screens. Start Playing Smarter. Introducing Blinks by Move38 – the AI-powered tabletop games that think, respond, and connect. Gather your friends, link your Blinks, and dive into a universe of ever-expanding fun. It's game night, evolved.
• •Your Table. Your Rules. Your Universe of Games. Blinks aren't just games; they're an invitation to create. With our open-source system, the next great tabletop game could be yours. Join the Move38 community and let's build the future of play, together.
• •Remember How to Play? We Do. Move38 Blinks bring back the magic of hands-on fun. Intelligent, intuitive, and endlessly entertaining. Perfect for family nights, friendly challenges, or sparking your own creativity. Rediscover connection, one Blink at a time.
• •The Future of Fun is Bright. And Hexagonal. Experience Blinks: the smart game pieces that learn, teach, and transform your tabletop into an interactive playground. With dozens of games and a universe of possibilities, boredom is banished.
• •More Than Just Games. It's a Movement. At Move38, we believe play shapes how we think. Blinks are designed to challenge minds, delight hands, and inspire curiosity. Join us in creating the next generation of in-person gaming.