Tono de Marca

Nurturing, Trustworthy, and Joyful.

Valores de Marca

• •Safety
• •Quality
• •Confidence
• •Family

Mejores Prácticas

• •Always Prioritize the Child's Experience: Frame your copy around the benefits for the child – warmth, comfort, confidence, and fun. Use words that are positive, encouraging, and gentle.
• •Speak Parent to Parent: Use a relatable and empathetic tone. Acknowledge the concerns parents have (like their child being cold or scared of the water) and present your product as the trusted solution.
• •Keep it Simple and Clear: Avoid overly technical jargon. Focus on the practical benefits of the wetsuit in simple, easy-to-understand language. The product does one thing very well—keep the copy focused on that.
• •Use Visuals to Reinforce the Message: Your images and videos should always reflect the brand's values of joy, safety, and family connection. Authentic, happy children and families should be the visual centerpiece.
• •Incorporate Customer Stories: Share positive reviews and user-generated content regularly. This reinforces the trustworthiness of your brand and allows satisfied customers to communicate your values for you.

Percepción Social

Positive and Reliable.

Ejemplos de Copy

• •More Splash, Less Shiver. Keep the fun going all year long with our super-soft toddler wetsuits.
• •(Image of a smiling child running into the waves) That 'first-dip-of-the-day' feeling, made warmer and safer. Our 3mm neoprene wetsuits are designed for maximum comfort and all-day play. #Move2Change #BeachKids #WaterConfidence
• •Tired of chattering teeth cutting beach days short? The Move 2 Change steamer wetsuit is your answer. Designed by parents, for happy kids. Enjoy FREE shipping on orders over $80. Shop now and make every water moment a warm one.
• •Give your little swimmer the confidence to conquer the waves. Our wetsuit's flexible design allows for unrestricted movement, while the natural buoyancy helps them feel secure as they explore the water.
• •Ready for Unforgettable Family Adventures? 🌊