Brand Tone

Artisanal, Approachable, and Playful.

Brand Values

• •Craftsmanship & Quality
• •Local Economy & Community
• •Creativity & Customization
• •Passion

Best Practices

• •Always Mention "Handmade": Consistently using terms like "handmade," "hand-sewn," "artisanal," and "fabriqué au Québec" reinforces the core value of craftsmanship.
• •Use Playful and Descriptive Language: Describe patterns and fabrics with personality (e.g., "our cheerful floral print," "a forest full of friendly foxes," "cozy, stretchy fabric") to mirror the brand's creative spirit.
• •Tell the Story: Briefly mention the "family team" or the "passion for sewing" to humanize the brand and build a stronger connection.
• •Emphasize Customization: Encourage customer choice with calls to action like "Find your favorite pattern," "Create your unique look," or "Made to measure for a perfect fit" to highlight personalization.
• •Keep it Warm and Approachable: Use a friendly, inviting tone in all communications, from social media captions to customer service emails, to reflect the brand's community-focused, family-run identity.

Social Perception

The public perception of Mouton Frileux is that of a charming, local artisan brand specializing in comfortable and creative handmade goods. It is seen as a small business with deep roots in its community, now expanding its reach through e-commerce. Customers likely perceive it as a go-to source for unique, personalized hats and accessories that stand out from mass-produced items. The family-run aspect further cultivates trust and a sense of connection with its audience.

Copy Examples

• •From our hands to your head. ❄️ Each Mouton Frileux beanie is handmade with love right here in Québec, ready to keep you cozy on your next adventure. Which pattern is calling your name today?
• •Tired of the same old boring hats? So were we. That’s why we created Mouton Frileux! Choose from dozens of playful fabrics to create a custom, handmade beanie that’s as unique as you are. Shop the collection now!
• •Meet your new favorite beanie. Hand-sewn with care by our family team, this hat isn't just an accessory—it's a little piece of Québec craftsmanship. Made with breathable, comfortable fabric, it’s perfect for all seasons.
• •Playful by design. Handmade by choice. Welcome to Mouton Frileux, where comfort and creativity come together. Free shipping on all orders over $100!
• •Psst... Freshly sewn patterns just dropped! 🤫