Brand Tone

humorous, irreverent, bold, unapologetic, and empowering. It's witty, sarcastic at times, and unafraid to be provocative. There's a strong sense of confidence and a playful, rebellious spirit. It's also inclusive and community-oriented within its niche.

Brand Values

• •Empowerment: Particularly for women, encouraging them to be outspoken and confident.
• •Authenticity: Celebrating individuality and being true to oneself.
• •Humor: Using wit and sarcasm as a form of expression and connection.
• •Boldness/Courage: Not shying away from being different or making a statement.
• •Community: Fostering a sense of belonging among like-minded individuals.

Best Practices

• •Embrace the Boldness: Don't dilute the language. Use strong, active verbs and don't shy away from being direct, witty, or even a little provocative where appropriate.
• •Inject Humor Regularly: Whether it's a sarcastic quip, a relatable observation, or a playful pun, humor should be a consistent thread in the brand's communication.
• •Speak Their Language: Use colloquialisms and phrasing that resonate with the target audience of outspoken, confident individuals. Understand their inside jokes and cultural touchpoints.
• •Empower and Uplift: While humorous and irreverent, the underlying message should often tie back to empowerment, self-acceptance, and celebrating individuality.
• •Be Unapologetically Authentic: The copy should feel genuine and reflect a real personality. Avoid corporate jargon or overly polished language that doesn't fit the "mouthy" persona. If you make a statement, own it.

Social Perception

generally perceived as a brand for individuals (primarily women) who are confident, have a strong sense of humor, and aren't afraid to express their opinions. It's seen as edgy, fun, and relatable by its target audience. The name itself is a filter, attracting those who identify with or aspire to the "mouthy" persona and potentially deterring those who prefer a more conventional or subdued style. The brand seems to cultivate a loyal following that appreciates its unique stance and product offerings.

Copy Examples

• •Instagram Post (Product Focus): "Warning: Wearing this tee may cause spontaneous outbreaks of truth-telling and eye-rolling at nonsense. You've been warned. 😉 #MouthyBroad #SpeakYourMind #UnapologeticallyMe"
• •Email Subject Line (New Collection): "New Arrivals: Louder, Prouder, and More Mouthy Than Ever."
• •Website Banner (Brand Statement): "Life's too short to be quiet. Wear your thoughts. #MouthyBroad"
• •Facebook Ad (Community Focus): "Find your fellow loudmouths. Join the Mouthy Broad crew for exclusive laughs, early drops, and zero apologies. Link in bio to connect with your people! #MouthyBroadsUnite #Community"
• •Product Description (Humorous Tote Bag): "This tote isn't just for carrying your stuff. It's for carrying your audacity. Fill it with your essentials, your opinions, and maybe a snack or two. Because a well-prepared broad is a dangerous broad. #MouthyAndProud #ToteLife"