Brand Tone

Motivational/Inspirational, Friendly & Approachable, Passionate & Enthusiastic, Helpful & Informative, Authentic & Relatable

Brand Values

• •Health & Wellness
• •Deliciousness without Deprivation
• •Simplicity & Accessibility
• •Quality & Efficacy
• •Support & Encouragement

Best Practices

• •Use encouraging and uplifting language.
• •Share personal anecdotes (where appropriate) and address the audience directly (e.g., using "you" and "we").
• •Consistently highlight how the recipes or products make keto enjoyable and simple, dispelling myths that keto is restrictive or difficult.
• •Anticipate user questions and address pain points in a supportive way.
• •Share user-generated content and success stories to reinforce the brand's impact and build community.

Social Perception

Trusted Resource, High-Quality Products, Inspiring & Motivating, Community Focused

Copy Examples

• •Keto Recipes That Actually Taste Good!
• •#KetoSolved
• •#BakeItKeto
• •Mouthwatering Motivation is your source for creative keto-friendly treats.
• •The Keto Bread & Pastry Flour is a gamechanger!