Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Oriented, Informal & Playful

Brand Values

• •Love for Anime/Manga Culture
• •Collectibility & Exclusivity
• •Community Building
• •Artistic Expression
• •Customer Satisfaction

Best Practices

• •Embrace Fandom Language: Continue using terms like "weeb," "husbando," "waifu," and anime/manga-specific references that resonate with the target audience. This creates an authentic connection.
• •Maintain a Friendly and Enthusiastic Voice: Whether it's product descriptions, social media captions, or customer service, keep the tone upbeat, passionate, and approachable.
• •Foster a Sense of Community: Use inclusive language ("fellow collectors," "join the family") and encourage interaction through questions and calls to action.
• •Highlight Exclusivity and Collectibility: Emphasize "Limited Edition," "sold out," and "exclusive" aspects to appeal to the collector mentality.
• •Be Transparent and Helpful: Continue providing clear information (like in the FAQ) and responding to customer inquiries in a kind and supportive manner.

Social Perception

Positive Customer Experiences, Niche Appeal, Trusted by Collectors

Copy Examples

• •✨ Fresh husbando alert! ✨ [Character Name] has officially joined the Maling Mouse family! 😍 Snag this LE pin before he's gone forever! Who are you hoping to see next? Let us know in the comments! #MalingMouse #EnamelPin #AnimeMerch #Husbando #LimitedEdition
• •Join the Inner Circle! 💖 Unlock exclusive husbando & waifu pins every month with the MouseSubs club! Connect with fellow collectors and get designs you won't find anywhere else. Follow @maling.mouse on IG to learn how to join!
• •Feeling lucky, weeb? 😉 Our Blind Bags are back! Each bag is a surprise party of 5 awesome, sold-out pins from the Maling Mouse vault. Will you find your grail? *Warning: may contain extreme levels of husbando/waifu energy!*
• •🤫 Psst... Something AMAZING is dropping soon at Maling Mouse!
• •Hey collectors! Kath here (your friendly neighborhood Malingmouse!) 👋 So excited to share some new sparkly things with you all. Thanks for being the best part of this journey to the stars and the abyss!