Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Magical & Whimsical, Appreciative & Community-Focused, Creative & Unique

Brand Values

• •Creativity & Craftsmanship
• •Customer Joy & Connection
• •Passion for Disney (and related fandoms)
• •Small Business & Sisterhood
• •Transparency

Best Practices

• •Embrace the Magic: Consistently use enthusiastic, positive, and whimsical language. Incorporate Disney-related puns, phrases ("Hiya Pals," "pixie dust," "magic"), and emojis (✨🏰🐭👑💖) where appropriate to maintain a playful and enchanting feel.
• •Highlight "Handmade" and "Unique": Emphasize the handcrafted nature of the products and that each item is made with care and will be slightly unique. This reinforces the value of craftsmanship and exclusivity.
• •Foster Community & Connection: Address the audience directly and personally (e.g., "Hiya Pals," "friends," "you"). Express gratitude for their support and create a sense of belonging to the MouseketEars Bowtique family.
• •Be Visually Descriptive and Evocative: Use words that paint a picture and evoke the feeling of Disney magic, park experiences, and character charm. This is especially important when describing products that are highly visual.
• •Maintain Transparency and Friendliness in All Communications: Whether it's announcing shop updates, explaining preorder turnaround times, or responding to customer inquiries, maintain the same friendly, helpful, and appreciative tone seen in promotional content.

Social Perception

Highly Positive, Artistic & High Quality, Desirable for Park Visits & Fandom Expression, Supportive of Small Business

Copy Examples

• •✨ Bibbidi Bobbidi NEW! ✨ Our 'Midnight Princess' ears have arrived to make your park dreams come true! 👑 Handcrafted with love and a sprinkle of fairy dust, these beauties are ready to enchant. Preorders open Friday at 5pm PT – don’t let the clock strike twelve on these! 🏰 #MouseketEarsBowtique #DisneyMagic #HandmadeEars #PrincessStyle #ShopSmall
• •Just a little bit of pixie dust for your commute! 🚗✨ Our new [Character Name] car charm is here to make every drive magical! Isn't it the cutest? 😍 Grab yours before it flies off the shelves! Shop link in bio! #DisneyCarCharm #MouseketEarsMagic #SmallShopLove #TikTokMadeMeBuyIt #[CharacterName]
• •Hiya Pal! ✨ Exclusive Peek & Magical Deals Inside! ✨ (Body Snippet): Get ready to sparkle! We're giving our amazing email family a first look at our upcoming [Holiday/Season] Collection, plus a special thank you discount just for you! We're so grateful for your incredible support!...
• •Embark on an epic adventure with our 'Galaxy Guardian' ears! 💫 Handmade with cosmic details and designed for the bravest heroes (and heroines!) in the galaxy. Whether you're navigating asteroid fields or just your favorite park, these ears are your perfect co-pilot. Made to order with passion by your favorite sister duo! Please allow 2-3 weeks for your unique creation to be crafted. ✨
• •Ready for some ear-esistible magic? ✨ MouseketEars Bowtique, a sister-run shop, crafts unique, handmade mouse ears and accessories inspired by your favorite characters and park adventures! From princess dreams to galactic quests, we pour our hearts into every stitch. Click 'Shop Now' to find your perfect pair and support small business! #MouseketEarsBowtique #DisneyInspired #HandmadeWithLove #UniqueAccessories #SupportSmallBusiness