Brand Tone

Enthusiastic, Passionate, Direct, Informative, Approachable, Community-Oriented, Reliable, and Service-Focused

Brand Values

• •Passion for Motorsport and Cars
• •Quality and Performance
• •Customer Support and Service
• •Expertise and Knowledge
• •New Zealand Focus

Best Practices

• •Speak the Language of Enthusiasts: Use terminology that resonates with car and motorsport lovers (e.g., "boost," "stance," "track day," "wrenching") but ensure it's authentic and not forced. Avoid overly technical jargon where simpler, passionate language will do.
• •Maintain Enthusiasm and Energy: Let the genuine passion for cars shine through. Use exclamation points judiciously, incorporate strong verbs, and convey excitement about the products and the automotive culture.
• •Be Direct and Value-Oriented: Get straight to the point. Highlight the benefits and performance gains of the products. Customers are looking for solutions and improvements for their vehicles.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we're experts," demonstrate it through informative content, helpful advice in product descriptions, and by accurately describing how parts benefit specific types of builds (race, street, drift).
• •Foster Community: Encourage interaction. Ask questions, feature customer cars (with permission), and respond to comments in a friendly and helpful manner. This reinforces the "by enthusiasts, for enthusiasts" value.

Social Perception

Positive reception among car and motorsport enthusiasts, valuing expertise, product availability, and reliable service.

Copy Examples

• •🚀 **Boost Unleashed!** 🚀 Fresh drop of Garrett G-Series turbos just hit the shelves! Ready to take your ride to the next level? We know you are. 😉 Tap the link in bio to grab yours before they're gone! Your Mount Maunganui source for serious power. #MountPerformanceParts #GarrettTurbo #NZPerformance #BoostLife #CarEnthusiasts
• •Sharpen your shifts and protect your turbo with the Turbosmart Kompact EM Plumback BOV. Engineered for razor-sharp response and direct OEM replacement. Because real enthusiasts know, it's the details that make the difference. Get yours today and feel the precision.
• •🔧 Your Weekend Project Starts Here! Performance Deals Inside...
• •So, you're chasing more power? Awesome. But before you crank up the boost, let's talk fuel. Your engine's a beast, and it needs to eat! Here at Mount Performance Parts, we see too many awesome builds held back by a starving fuel system. This guide is for you – the enthusiast ready to do it right. Let's dive in!
• •Mount Performance Parts: By car nuts, for car nuts, right here in NZ. We get it. You want the best parts, solid advice, and no fluff. That's what we deliver. From track weapons to street machines, we've got your performance needs covered. Let's build something epic.