Brand Tone

Reverent, Inspirational, and Educational

Brand Values

• •Faith and Spirituality
• •Authenticity and Tradition
• •Holistic Wellness (Body and Spirit)
• •Purity and Quality

Best Practices

• •Maintain a Reverent Vocabulary: Always use words that honor the sacred nature of the product and its use. Terms like "worship," "consecration," "blessing," "sacred," and "divine" should be central to the brand's lexicon.
• •Bridge the Spiritual and the Scientific: Consistently explain how biblical botanicals provide both spiritual symbolism and physical, science-backed skincare benefits (e.g., antioxidants, hydration). This dual benefit is the brand's unique strength.
• •Educate Through Storytelling: Frame each product around the story of its key ingredients. Explain their biblical history and significance, as this adds depth and value beyond a simple list of features.
• •Focus on the "How to Feel" not just "How to Use": While instructions are important, the copy should emphasize the emotional and spiritual outcomes: "find peace," "deepen your connection," "restore your spirit."
• •Incorporate Testimonials as Faith Stories: When using customer reviews, select those that speak to spiritual experiences and answered prayers. Frame them not just as reviews, but as powerful testimonials of faith in action, reinforcing the brand's purpose.

Social Perception

Mount of Olives is perceived by its target audience as a high-quality, trustworthy, and spiritually authentic brand. Customers view the products as effective tools for enhancing their faith. The brand is seen as a leader in a niche market that combines faith-based products with the wellness/beauty industry.

Copy Examples

• •Instagram Post Copy: The Sacred Scent of Renewal. Spikenard. A fragrance that once filled a room in an act of pure devotion. Our Spikenard Anointing Oil, rich in biblical botanicals, is crafted for your moments of renewal and intimate worship. Let its aroma be a gentle reminder of selfless love as you connect with God in prayer. Anoint your spirit, nourish your skin. #MountOfOlives #AnointingOil #Spikenard #ChristianWellness #DailyPrayer #FaithBased
• •Facebook Ad Copy: More Than an Oil. A Deeper Connection. In a busy world, find your quiet center. Mount of Olives anointing oils are crafted to transform your prayer and devotion time into a truly sacred experience. Made with botanicals from the Holy Land and skin-nourishing cosmeceuticals, our oils help you anoint your life with faith and peace. Discover the blend that speaks to your spirit. Shop the Collection
• •Website Product Snippet (for Frankincense & Myrrh Oil): Restore Your Spirit. The timeless gifts of the Magi, Frankincense & Myrrh, symbolize worship and healing. This sacred blend is formulated to deepen your connection to God's presence during prayer. Enriched with our exclusive Polyphenol Alpha(α)™ complex, it not only purifies the spirit but also restores the skin, for a holistic experience that nurtures body and soul.
• •Email Marketing Subject Line: A Sacred Invitation to Deeper Worship
• •TikTok Video Script (15 seconds): (Video): A close-up shot of a hand dispensing a drop of oil. The hand then gently rubs the oil onto pulse points on the wrist. Serene, ambient music plays. Text on Screen (first 5 seconds): Your daily moment of peace. Text on Screen (next 10 seconds): Anoint. Pray. Renew. Caption: Elevate your daily devotion with our Rose of Sharon Anointing Oil. A sacred blend of biblical botanicals and skin-loving cosmeceuticals. #Anointing #ChristianTikTok #Prayer #SelfCare #MountOfOlives