Brand Tone

Community-focused and Welcoming, Passionate and Knowledgeable, Socially Conscious and Principled, Enthusiastic and Engaging

Brand Values

• •Community Engagement
• •Love of Literature & Reading
• •Social Responsibility & Inclusivity
• •Accessibility
• •Independence

Best Practices

• •Emphasize Community: Always weave in the local connection and the shop’s role as a community hub. Use words like "your," "we," "us," "together," and directly reference Glasgow or Mount Florida.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we love books," describe the joy of discovery, the magic of storytelling, or the excitement of author events. Let the enthusiasm for literature shine through specific examples and evocative language.
• •Be Genuinely Friendly and Approachable: Use a conversational, warm, and inviting style. Phrases like "pop in," "say hello," or "we'd love to meet you" reinforce this. Avoid overly formal or corporate language.
• •Highlight Social Values Naturally: When mentioning social initiatives, frame them as an integral part of the shop's identity and mission, rather than a separate marketing point. Connect it back to the love of books and community.
• •Maintain Authenticity: The voice should reflect the genuine personality of the shop and its owner. If humour is part of Katia's interaction style (as hinted by the "funniest thing heard in the shop" anecdote), a touch of lightheartedness can be incorporated where appropriate, while always maintaining respect and passion for literature. Consistency across all platforms, from the website to any social media and in-shop signage, is key.

Social Perception

A valued community asset in the Southside of Glasgow, appreciated for its welcoming atmosphere and commitment to local initiatives. As a passionate and knowledgeable bookseller, with the owner, Katia Wengraf, being highly regarded for her expertise and community-building skills. As a socially responsible business that actively gives back and supports important literary causes. As a cosy and inviting space for book lovers to discover new reads and connect with authors and fellow readers. Customers and literary figures alike describe it as a place where you can find unexpected treasures and feel a sense of belonging.

Copy Examples

• •More than just a bookshop, we're a community. Join us this Thursday at 7 pm for an evening with [Author's Name] as they discuss their latest work, [Book Title]. Expect good books, great company, and a wee blether. Your Mount Florida haven awaits! #GlasgowBooks #LocalEvents #MountFlorida
• •Welcome to Mount Florida Books, your fiercely independent Southside sanctuary for stories. We believe books build communities and communities build us. That’s why we’re passionate about not only finding you your next favourite read but also reinvesting in Glasgow’s vibrant literary future. Come say hello!
• •Fresh off the press and onto our shelves! 📚✨ Discover thought-provoking fiction, stunning poetry, and essential non-fiction this week at Mount Florida Books. Our team is always here for a recommendation or just a chat about what you're reading. Pop in – your next adventure is waiting. #NewBooks #IndieBookstoreGlasgow #ShopLocal
• •At Mount Florida Books, every purchase helps us write a better story for Glasgow. This month, a portion of our profits goes towards [Specific Literacy Project, e.g., 'new books for local school libraries']. Help us share the love of reading. Because everyone deserves a good book. [Link to more info or online shop]
• •Mount Florida Books: Your cosy corner for captivating reads and community connection. From the latest bestsellers to hidden gems, plus unique gifts and stationery. We’re more than just a shop; we're a place where stories – and friendships – begin. Find us at 1069 Cathcart Road.