Brand Tone

Adventurous, passionate, and inspirational, characterized by energetic, personal, and awe-filled language.

Brand Values

• •Love for the Wild
• •Artistic Authenticity
• •Sustainability and Responsibility
• •Community & Connection
• •Pursuit of Joy & Beauty

Best Practices

• •Lead with Passion, Not Product
• •Use Sensory and Energetic Language
• •Tell the Story Behind the Art
• •Speak as the Artist
• •Weave in Your Values

Social Perception

Perceived as offering high-quality, vibrant art with an authentic artist connection, establishing the brand and artist as an icon within the outdoor community.

Copy Examples

• •Chasing that last light. There’s a moment when the whole mountain holds its breath, just before the sun dips below the ridge. Every color feels alive. I tried to pour all of that magic and energy into this piece. Hope it brings some of that wild glow into your space. ✨ #MountainArt #RachelPohlArt #LiveInspired
• •More than a print, it’s a portal. This archival giclée print captures the heart of the Teton range with colors that feel alive. Printed on heavy, eco-friendly archival paper with inks that will last a lifetime, it’s a daily reminder of the wild places that call to us. Bring the soul of the mountains home.
• •New Art Inside: A Love Letter to the Mountains
• •For Those Who Feel the Call of the Mountains. Art that brings the adventure home. Shop the new collection by Rachel Pohl.
• •Our art is born on skintracks at dawn and trails that lead to the sky. It’s for the dirt-under-your-nails, wind-in-your-hair adventurer. We believe that art shouldn’t just hang on a wall—it should be a piece of the wild, a story of adventure, and an inspiration to live a life full of passion.