Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Community-Focused, Authentic and Relatable

Brand Values

• •Customer Service
• •Quality Gear
• •Local Community
• •Passion for the Outdoors
• •Accessibility

Best Practices

• •Emphasize Local Connection: Regularly mention Beacon, Mt. Beacon, the Hudson Valley, and local landmarks. This reinforces their community focus.
• •Maintain a Personal, Friendly Voice: Use "we," "us," and address customers directly. Share insights from "Leonard & Katy" to keep the family-run feel.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we're experts," talk about using the gear themselves or specific trail recommendations. This builds credibility authentically.
• •Highlight Quality and Service: Consistently weave in mentions of "quality gear," "durable products," and "friendly service" to reinforce these core values.
• •Use Authentic, Relatable Imagery and Language: Avoid overly technical jargon unless explaining a specific feature. Pair copy with photos that reflect real outdoor experiences in the local area, similar to their current Instagram style.

Social Perception

Trusted Local Resource, Family-Owned Charm, Supportive of Outdoor Lifestyles, Engaged with the Community

Copy Examples

• •Beacon's trails are calling! ⛰️ Gear up for your next adventure with our latest collection of hiking boots – handpicked by Leonard and Katy for comfort, durability, and conquering those stunning Hudson Highlands views. Swing by Main Street, try on a pair, and let's talk trails! #MountainTopsOutfitters #BeaconNY #HudsonValleyHikes #ShopLocalBeacon #OutdoorGear
• •Your Beacon Adventure Starts Here. At Mountain Tops Outfitters, we're more than just a store – we're your local, family-run hub for all things outdoors. From hiking Mt. Beacon to kayaking the Hudson, we've got the quality gear and friendly advice you need. Come say hi!
• •Paddle the Hudson with Mountain Tops Outfitters! 🛶☀️ Explore the beauty of Beacon from the water with our easy kayak rentals. Perfect for all skill levels. We're your official outfitters at Scenic Hudson's Long Dock Park! Book your adventure today. #KayakBeacon #HudsonRiver #MountainTopsBeacon #GetOutsideNY
• •Cozy Up or Head Out! New Fall Arrivals at Mountain Tops Outfitters 🍂 *Body Snippet:* Hey [Customer Name], from crisp autumn hikes on Mt. Beacon to cozy evenings by the campfire, we’ve got the gear to make your fall adventures unforgettable. As your local Beacon outfitters, we've selected the best in warm layers, waterproof jackets, and trail-ready footwear. Stop by the shop – we love helping our neighbors gear up!
• •Don't leave your best friend behind on your Beacon explorations! Our 'Canine Camper' backpack is built for comfort and durability, letting your pup carry their own trail treats and water. Because adventures are always better together. Quality gear for every member of the family, right here at Mountain Tops Outfitters. #DogFriendlyHiking #BeaconAdventures #MountainTopsPets