Brand Tone

classic, confident, expert, and approachable

Brand Values

• •Quality Craftsmanship
• •American Made
• •Heritage & Tradition
• •Customer Satisfaction & Service
• •Value
• •Timeless Style with Modern Sensibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Classic, Confident, Expert, Approachable), including preferred vocabulary, sentence structure, and "do's and don'ts." Share this with anyone creating content.
• •Emphasize Heritage and Craftsmanship: Consistently weave in mentions of your long-standing history (since 1957), the handmade nature of your products, and the meticulous attention to detail. This reinforces quality and expertise.
• •Highlight Customer Benefits, Not Just Features: Instead of just saying "handmade," explain *why* that matters to the customer (e.g., "ties better," "more flexible," "lasts longer").
• •Maintain a Helpful and Knowledgeable Stance: When discussing products, provide genuine insights and advice. Anticipate customer questions (like those about fit, fabric, or occasion) and address them proactively in your copy or FAQs. This builds trust and positions the brand as an expert.
• •Use Customer-Centric Language: Focus on "you" (the customer) and how the products or services benefit them. Incorporate phrases that show you understand their needs and aspirations (e.g., "dressing for success," "making a strong first impression"). Regularly review customer feedback and testimonials to ensure your copy resonates with their perceptions and values.

Social Perception

High-Quality Provider, Excellent Customer Service, Trustworthy & Reliable, Specialist in Neckwear, Good Value for Money

Copy Examples

• •Headline: The Enduring Mark of Distinction. Our Handmade Ties. Body: Since 1957, Mountain & Sackett has been dedicated to the art of the perfect knot. Each tie is meticulously handcrafted in New York City from the world's finest silks and wools, ensuring a drape and feel that mass-produced alternatives simply cannot match. Experience the difference tradition makes.
• •Headline: Crafted in America. Designed for Your Confidence. Body: Why choose a Mountain & Sackett tie? Beyond the exceptional European fabrics and timeless designs, it's the commitment to American craftsmanship. Every stitch is a testament to our dedication to quality, providing you with a tie that not only looks impeccable but feels truly special. Find your perfect length and width today.
• •Headline: More Than an Accessory. It's a Statement. Body: In a world of fleeting trends, the right tie remains a symbol of sophistication and attention to detail. Our collection offers everything from classic regimental stripes to unique foulards, all handmade to help you express your individual style with confidence. Let us help you make your mark.
• •Headline: The Perfect Knot, Every Time. That’s the Mountain & Sackett Promise. Body: Our unique hand-stitching process ensures our ties don't bind, allowing for a more flexible and easier-to-tie knot that holds its shape beautifully. Questions about fabric or finding the right style? Our team is here to share their expertise and ensure you're delighted with your choice.
• •Headline: Investing in Quality That Lasts. Body: At Mountain & Sackett, we believe true value lies in craftsmanship that endures. By offering our handmade ties directly to you, we eliminate unnecessary markups without compromising on the quality that has defined us for generations. Discover your next favorite tie today.