Brand Tone

Authentic, approachable, community-oriented, friendly, casual, yet professional.

Brand Values

• •Local Focus and Community
• •Celebration of the Pacific Northwest
• •Quality and Uniqueness
• •Accessibility and Inclusivity

Best Practices

• •Lead with "Local": Always emphasize the local, family-owned aspect of the business and the in-house, exclusive nature of the designs. This is a key differentiator.
• •Embrace the Outdoors: Use descriptive, evocative language that paints a picture of the Pacific Northwest landscape and outdoor lifestyle. Words like "adventure," "explore," "trails," and "summit" will resonate with the target audience.
• •Maintain a Friendly & Approachable Voice: Keep the tone conversational and welcoming. Address the customer directly and avoid overly formal or corporate language.
• •Highlight Quality and Craftsmanship: When describing products, focus on their unique design, the quality of the materials, and the fact that many items are produced in-house.
• •Be Community-Centric: In social media and other communications, engage with the local community, mention local landmarks, and collaborate with other local businesses to reinforce the brand's roots.

Social Perception

Perceived as a unique and essential shopping destination in Leavenworth for locally inspired goods. Recognized as a purveyor of 'Pacific Northwest Mountain Lifestyle Goods and Apparel' and an integral part of the local business community, offering products that reflect the unique character of the region. It's a go-to for gifts and apparel that authentically represent the Leavenworth experience for both tourists and locals.

Copy Examples

• •Born in the mountains, designed in Leavenworth. Our new graphic tee captures the spirit of the PNW trails we call home. Grab yours and carry a piece of the adventure with you.
• •Bring the outside in. Our latest collection of artisan candles and home décor is inspired by the serene landscapes of the Pacific Northwest. Perfect for creating your own modern mountain sanctuary.
• •Gear up for golden hour. Our durable hats and cozy sweatshirts are made for every Pacific Northwest moment. #MountainModernSupplyCo #LeavenworthWA #PNWLife
• •We're a family-run shop in the heart of Leavenworth with a simple goal: to share our love for the Pacific Northwest. From in-house designs to curated local goods, everything in our store tells a story of mountain living.
• •New Arrivals for Your Next Adventure 🌲