Brand Tone

Friendly & Welcoming, Traditional & Nostalgic, Quality-Focused & Trustworthy, Community-Oriented, Enthusiastic & Appetizing

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction & Service
• •Family & Community
• •Fair Value

Best Practices

• •Embrace the "Friendly Neighbor" Voice: Write as if you're talking to a friend or community member. Use warm, approachable language (e.g., "Stop by and see us!", "We'd love to help you find your new favorite!").
• •Highlight Freshness and Quality: Consistently use words like "freshly roasted," "premium," "handcrafted," "finest ingredients," "quality" to reinforce this core value.
• •Incorporate Nostalgia and Tradition: Referencing "Old Town," the long history ("Since 1977"), and classic treats can evoke a comforting sense of tradition.
• •Focus on Sensory Details: Describe the taste, texture, and aroma of products to make them irresistible (e.g., "irresistible crunch," "rich, decadent chocolate," "vibrant, fruity flavors").
• •Maintain Visual-Verbal Cohesion: Ensure that the imagery used alongside copy (especially on social media) reflects the same values of quality, tradition, and inviting warmth. The visual tone should match the verbal tone.

Social Perception

Local Gem/Staple, Go-To for Treats & Gifts, Reliable Quality, Friendly & Approachable

Copy Examples

• •Headline: Taste the Tradition: Old Town Charm in Every Bite. Body: Since 1977, Mountain Man Nut & Fruit Co. in Old Town Fort Collins has been your home for the freshest roasted nuts, handcrafted chocolates, and delightful candies. Stop by and experience a local favorite! Tags: #OldTownFortCollins #MountainManNuts #SupportLocal #Since1977 #QualityTreats
• •Headline: The Sweetest Gifts Come from the Mountain! Body: Looking for the perfect way to say 'thank you' or 'I'm thinking of you'? Our curated gift baskets and delicious assortments of nuts, fruits, and chocolates are made with care and the finest ingredients. Tags: #GiftIdeas #FortCollinsGifts #SweetTreats #MountainManMagic #QualityGifting
• •Headline: Freshly Roasted, Just For You! Body: Did you know we roast our own nuts right here? That’s the secret to our irresistible crunch and flavor. Come grab a bag of our famous cashews or explore our wide variety of premium nuts and trail mixes! Tags: #FreshlyRoasted #NutsAboutNuts #QualityIngredients #SnackTime #OldTownMountainMan
• •Headline: Your Daily Dose of Delicious. Body: From vibrant gummy candies to rich, decadent chocolates and wholesome dried fruits, find your perfect treat at Old Town Mountain Man. Life's a little sweeter with us! Tags: #CandyShop #ChocolateLover #DriedFruit #TrailMix #FortCollinsFoodie
• •Headline: A Fort Collins Tradition of Flavor & Friendliness. Body: We're more than just a nut and fruit shop; we're a piece of Old Town history. Our family welcomes yours to explore a world of delightful tastes, served with a smile. Tags: #FamilyOwned (if applicable to specific store) #CommunityLove #FriendlyService #TasteOfFoCo #MountainManExperience