Brand Tone

Enthusiastic & Passionate, Playful & Fun, Creative & Artistic, Community-Focused & Inclusive, Approachable & Encouraging

Brand Values

• •Passion for Flow Arts
• •Quality & Craftsmanship
• •Creativity & Self-Expression
• •Fun & Challenge
• •Community & Connection
• •Innovation

Best Practices

• •Embrace the "Flowmie" Language: Consistently use terms like "flow," "flowmie," "spin," and other positive, energetic language associated with the art form and community. This builds a sense of belonging.
• •Highlight Vibrancy and Fun: Always emphasize the colorful designs, the joy of playing, and the exciting challenge. Use emojis and enthusiastic punctuation where appropriate to convey energy. ✨🤩🚀
• •Be Inclusive and Encouraging: Address both beginners and experienced users. Offer tips, share tutorials, and celebrate user progress to foster a supportive environment.
• •Showcase Creativity and Artistry: Regularly feature artist collaborations and the unique designs of the flow stars. Encourage users to see their flow as a form of self-expression and art.
• •Foster Community Interaction: Actively encourage user-generated content, run contests (like the #MougeeArtContest), ask questions to engage your audience, and share posts from ambassadors and users to reinforce the community aspect. Respond to comments and messages in a friendly and approachable manner.

Social Perception

Positive Reputation for Quality & Design, Good for Beginners and Rave/Festival Goers, Active and Engaging Community, Recognized Brand in the Flow Arts Niche, Considered a Responsive Brand

Copy Examples

• •Headline: Unleash Your Flow! ✨ Body: Dive into a world of vibrant color and mesmerizing movement with Mougee-star. Perfect for beginners and pros alike, find the star that matches your sparkle and join our global family of #flowmies! #MougeeStar #FlowArts #FindYourFlow
• •Headline: Not Just a Toy, It's a Mougee-star! 🤩 Body: Crafted for endless fun and a challenge that grows with you. Our premium flow stars are double-stitched, beautifully designed, and ready for any adventure. What masterpiece will you create? Show us your moves! #MougeeMagic #SkillToy #CreativePlay
• •Headline: Festival Season Calling? We Got You! 🌈 Body: Light up the night (and day!) with our UV-reactive flow stars. Durable, dazzling, and designed to make you the star of the show. Grab yours and get ready to spin, dance, and connect. #FestivalVibes #RaveReady #Mougee
• •Headline: From Zero to Flow Hero! 🚀 Body: New to flow arts? No worries! Our Mougee stars are easy to learn and totally addictive. Check out our tutorials and become part of the most supportive #flowmie community online! Your flow journey starts NOW. [Link to tutorials] #BeginnerFlow #MougeeLove #LearnToFlow
• •Headline: Art You Can SPIN! 🎨 Body: Discover exclusive designs from incredible artists like Chris Dyer on our latest Mougee-star collection. Express yourself with a flow star that's as unique as your style. Which design speaks to your soul? #ArtistSeries #WearableArt #MougeeDesigns #FlowExpression