Brand Tone

Mystical, knowledgeable, welcoming, and slightly whimsical.

Brand Values

• •Authenticity & Tradition
• •Connection with Nature
• •Spirituality & Self-Discovery
• •Community
• •Empowerment

Best Practices

• •Embrace Mystical Language: Use evocative and slightly whimsical words that align with the magical and natural themes (e.g., "enchanted," "sacred," "wisdom," "alchemy," "whispers of the earth").
• •Maintain a Knowledgeable yet Accessible Voice: Share information clearly and confidently, but avoid overly academic or exclusionary jargon. Be the wise, friendly guide.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community") and encourage interaction in social media captions and email newsletters.
• •Connect to Nature and Tradition: Regularly weave in references to the botanical world, ancient practices, folklore, and the turning of the seasons.
• •Be Authentic and Passionate: Let genuine enthusiasm for the subject matter shine through. Share personal insights or stories (as the founder often does) to build a stronger connection with the audience.

Social Perception

Knowledgeable and genuine source for products and information related to witchcraft, herbalism, and spirituality. Reviews often highlight the quality of items and the care in packaging. The founder, Jessica Di Fraia, is seen as an author and expert in her field. The association with "cottagecore" and mystical aesthetics likely appeals to a specific audience interested in those themes. The brand is viewed as a long-standing presence in the online witchcraft community.

Copy Examples

• •Unearth the ancient wisdom within. Our hand-selected crystals and herbs are your companions on a journey of magical discovery. ✨
• •Welcome, seeker! Strega delle Mele is more than a shop; it's a haven for the modern witch, a place to learn, share, and connect with the magic of the everyday.
• •From our enchanted garden to your sacred space. Explore our new collection of ritually charged incenses and let nature's essence guide your intentions.
• •Curious about the path of the Strega? Join our community and delve into the rich traditions of Italian witchcraft, shared with passion and authenticity.
• •Each tarot deck, each herbal blend, is crafted with intention. Discover tools that resonate with your unique magic at Strega delle Mele.