Brand Tone

Professional, Friendly, Stylish, and Trustworthy

Brand Values

• •Quality
• •Customer Relationships & Service
• •Expertise & Professionalism
• •Style & Curation
• •Community & Heritage
• •Continuous Improvement & Innovation
• •Integrity & Trust

Best Practices

• •Emphasize Expertise with Warmth: Always back up claims of quality and style with the expertise of the optometrists and opticians, but deliver this information in a friendly, approachable, and patient-centric manner. Avoid overly technical jargon unless explaining it clearly.
• •Showcase Style with Substance: When highlighting luxury brands and stylish frames, connect them back to the quality of vision and the comfort of the fit. It's not just about looking good, but seeing well and feeling good.
• •Build on Trust and Heritage: Leverage the company's long history and family-owned nature to reinforce trustworthiness. Share stories or milestones that connect to the community.
• •Be Consistently Customer-Focused: Every piece of copy, whether promotional, educational, or informational, should prioritize the customer's needs, concerns, and aspirations. Use 'you' and 'your' frequently and address potential pain points with solutions.
• •Maintain a Unified Voice Across Platforms, with Nuance: While the core tone (Professional, Friendly, Stylish, Trustworthy) should remain consistent, allow for slight adjustments based on the platform. For example, Instagram can be more visual and fashion-forward, while blog posts or YouTube descriptions can be more educational and detailed. Ensure key messages about quality, service, and community resonate everywhere.

Social Perception

Positive Reputation: Generally, Mott Optical Group is perceived very positively by its customers. They are seen as a reliable, professional, and friendly provider of quality eyewear and eye care. Go-To for Designer & Asian-Fit Eyewear: They are recognized for their extensive collection of high-end brands and their specialization in Asian-fit frames, making them a destination for these specific needs. Knowledgeable and Caring Staff: The staff's expertise, patience, and willingness to help are frequently cited as reasons for positive experiences. Long-Standing Community Presence: Their history in areas like Chinatown gives them a strong, trustworthy image within the local community. Efficient and Professional Service: Customers appreciate the combination of thorough eye exams and efficient service. Occasional Price Concerns: While many find the value good, a few customers have noted that prices can be higher than at other optical stores, which is somewhat expected given their focus on luxury brands and specialized services.

Copy Examples

• •Headline: See the City in Style. Experience NYC's Premier Eyewear Destination. Body: For over 35 years, Mott Optical Group has been a trusted part of New York. We pair expert eye care with an unparalleled collection of luxury and designer frames, including specialized Asian-fit eyewear. Our family is here to help yours see beautifully and clearly. Visit us for a personalized consultation. Platform: Website Homepage / General Ad
• •Headline: Meet Ken, Your Eye Guy! Passionate About Your Vision & Style. Body: Got questions about the latest lens technology or which frames best suit your face? Kenneth Ma ('Eye Guy Ken') and our dedicated team are here with friendly advice and decades of expertise. We believe eye care is personal. Let us show you the Mott Optical Group difference. #EyeGuyKen #ExpertEyeCare #NYCFashion Platform: Social Media (Instagram, Facebook, linking to YouTube)
• •Headline: Curated for You: Discover [Designer Brand]’s Newest Collection. Body: Elevate your look with the latest arrivals from [Designer Brand], now available at Mott Optical Group. Our style experts have handpicked these frames for their exceptional quality and cutting-edge design. Find your perfect statement piece with us. #LuxuryEyewear #[DesignerBrand] #MottOpticalStyle Platform: Instagram / Email Newsletter
• •Headline: More Than Just Glasses: A Legacy of Care in Your Community. Body: Since 1985, we've been committed to the eye health of our New York neighbors. From comprehensive eye exams using the latest technology to finding that perfect pair of glasses, our focus is on your family's well-being. Trust your vision to a team that values relationships and community. #FamilyOwned #NYCEyeCare #Trustedtradición Platform: Local Print Ad / Facebook
• •Headline: The Perfect Fit, The Perfect Vision. Specializing in Asian Fit Eyewear. Body: Finding comfortable, stylish eyewear shouldn't be a challenge. Mott Optical Group is a leading specialist in Asian-fit frames, offering an exclusive collection alongside world-renowned brands. Our experienced opticians ensure a perfect fit for optimal comfort and vision. Experience the difference expert fitting makes. Platform: Website Service Page / Targeted Online Ad