Brand Tone

Sentimental, Celebratory, and Personal.

Brand Values

• •Memorabilia
• •Personalization
• •Quality
• •Thoughtful Gifting
• •Simplicity

Best Practices

• •Lead with Emotion: Always start with the "why"—the feeling, the memory, the relationship. The product is the medium, but the memory is the message. Use evocative words like "cherish," "celebrate," "commemorate," and "forever."
• •Use "You" and "Your": Speak directly to the customer. Make the copy about their story, their memories, and their special moments. This personalizes the brand experience even before they begin customizing their product.
• •Ask Engaging Questions: In social media and ad copy, pose questions that prompt reflection and sharing (e.g., "What song would you frame?", "Which city holds your heart?"). This fosters a sense of community and invites customers into the brand's narrative.
• •Keep it Simple and Aspirational: The language should be clear, concise, and uplifting. The tone should feel like a trusted friend helping you find the perfect, heartfelt gift. Maintain a clean, minimalist style in both text and visuals to reflect the product's aesthetic.
• •Focus on the "Forever" Quality: Emphasize that these prints are not just decorations, but timeless keepsakes. Use terms like "lasting memory," "heirloom," and "timeless tribute" to highlight the product's value as a permanent piece of the customer's story.

Social Perception

While direct reviews for MOTTO ART are scarce, the perception of the product category is very strong. Consumers view custom maps and soundwave art as deeply personal and touching gifts. They are often purchased for major life events and are praised for their uniqueness and emotional resonance. The brand is perceived as a provider of decorative items that are also powerful symbols of personal history and connection.

Copy Examples

• •The night it all changed. ✨ Some moments are written in the stars, and now you can frame them forever. Where and when did your story begin? Create your custom star map today. Link in bio. #MottoArt #StarMap #AnniversaryGift #TheNightWeMet
• •Turn a voice message, your wedding song, or a baby's laugh into a stunning piece of visual art. MOTTO ART transforms your most cherished sounds into a beautiful soundwave print that speaks volumes. A gift they'll not only see, but feel. #SoundwaveArt #UniqueGift #MottoArt
• •Your Happy Place, Mapped. From the city where you fell in love to the streets you call home. Celebrate the places that define your story. Design Your Map.
• •This season, give more than just a gift—give a memory. A MOTTO ART print is a beautiful reminder of a moment that means the world. The day you met. Your first home. The song you both love. Easy to create and impossible to forget. Order by [Date] for guaranteed holiday delivery!
• •Celebrate the day your world grew by a whole new person. Our custom birth posters are a beautiful, to-scale tribute to your little one's arrival. Featuring their name, birth date, weight, and length, it's a timeless piece for any nursery and a memory you'll cherish as they grow. A perfect gift for new parents.