Brand Tone

Passionate, Enthusiastic, Customer-Centric, Supportive, Professional, Quality-Focused, Community-Oriented, Inspiring, and Aspirational

Brand Values

• •Quality: Providing high-quality, durable graphics made with premium materials.
• •Customization & Personalization: Offering riders the ability to create bespoke, eye-catching designs that reflect their unique style.
• •Customer Satisfaction: Ensuring customers are happy with the product and service, through support and a collaborative design process.
• •Innovation: Utilizing the latest technology and materials to produce stunning and durable graphics.
• •Passion for Motorcycles: The brand is run by people who ride and share the same enthusiasm as their customers.
• •Trust & Reliability: Being a licensed partner for major brands like KTM and Husqvarna adds to their credibility.

Best Practices

• •Speak the Rider's Language: Use terminology and references that resonate with the motorcycle community (e.g., 'trail,' 'track,' 'shred,' 'roost,' 'custom build'). Understand their motivations – performance, aesthetics, individuality.
• •Emphasize Passion and Shared Experience: Consistently convey that the brand is run by riders who understand the culture and love for motorcycles. Use enthusiastic and energetic language.
• •Highlight Quality and Customization Benefits: Always bring the focus back to the core values of premium materials, durability, and the ability for riders to express their unique style through personalization.
• •Maintain a Supportive and Approachable Voice: Even when being professional, ensure the tone is helpful and customer-focused. Encourage interaction and assure customers of support throughout the design and purchase process.
• •Be Visually Congruent: Ensure that the copywriting style matches the high-quality, dynamic, and often aggressive visuals typically associated with motocross and custom bikes. The words should enhance what the images portray.

Social Perception

Positive Reputation for Quality, Appreciation for Customization, Good Customer Service, Trusted Brand, Especially in KTM/Husqvarna Communities, Some Patience Required for Delivery/Production, Installation Requires Care

Copy Examples

• •Headline: Your Ride. Your Rules. Unleash Its Soul. Body: Don't just ride, make a statement. MotoProWorks delivers premium custom graphics, crafted with passion by riders, for riders. Personalize every detail and let your bike's true colours shine. Quality that sticks, designs that speak.
• •Headline: Built Tough. Designed Bold. Next Level Awaits. Body: Your machine deserves more than stock. Our graphics are engineered for durability and head-turning style. From trail to track, make your mark with MotoProWorks. Get your custom mockup today!
• •Headline: Dream It. Design It. We'll Craft It. Body: Got a vision? Our team is here to bring it to life. With free name, number, and flag additions, plus a dedicated design approval process, creating your perfect look has never been easier. Join the MPW family and ride with pride.
• •Headline: Officially Licensed. Rider Approved. Pure Adrenaline. Body: As official graphics partners for KTM & Husqvarna, we know what it takes to stand out. Trust MotoProWorks for graphics that match your bike's performance and your passion for the ride. Explore designs that are as serious about riding as you are.
• •Headline: More Than Decals. It's Your Bike's Identity. Body: Elevate your machine from just another bike to *your* bike. MotoProWorks graphics offer unmatched quality, vibrant designs, and the durability to handle whatever you throw at it. How will you define your ride?