Brand Tone

Informative, Innovative, Design-Oriented, Quality-Focused, Trustworthy, Helpful, and slightly Exciting

Brand Values

• •Design Excellence
• •User-Centricity & Functionality
• •Quality Craftsmanship
• •Creating Ambiance and Well-being
• •Innovation

Best Practices

• •Highlight Expertise and Heritage: Subtly weave in the brand's long-standing experience through Olympia Lighting and its commitment to quality manufacturing.
• •Focus on the "Why" - Ambiance and Emotion: Connect lighting to the experiences it creates – comfort, inspiration, productivity, or a sense of "excitement" and "healing."
• •Address specific needs (e.g., lighting for a kitchen, reading, or a hotel), explain how Motom products offer the right solution.
• •Use evocative language to describe the quality of light (e.g., soft, warm, vibrant, focused).
• •Incorporate design-centric keywords to attract your target audience.

Social Perception

Motom is perceived as a design-conscious, trusted manufacturer of high-quality, innovative lighting solutions that enhance ambiance and well-being. The brand leverages its heritage through Olympia Lighting to convey reliability and expertise, appealing to both individuals and businesses who prioritize aesthetics and functionality.

Copy Examples

• •Let our expertise guide you to your ideal lighting solution.
• •Explore our latest award-winning designs.
• •Creating exciting spaces with 'light'.
• •Experience a childlike sense of wonder through our products.
• •Discover the harmony of light and greenery with Akarina.