Brand Tone

Technical and Passionate

Brand Values

• •Expertise and Support
• •Passion for Off-Road
• •Customer-Centric Service
• •Competitiveness and Accessibility
• •Comprehensiveness

Best Practices

• •Lead with Passion, Support with Tech: Start with the shared passion for the sport to connect emotionally, then follow up with technical details, part numbers, and compatibility information to build trust and demonstrate expertise.
• •Use "You" and "Your": Address the rider directly. Frame product benefits around "your bike," "your performance," and "your safety" to make the copy more personal and impactful.
• •Maintain a Consistent Lexicon: Regularly use terms like "performance," "reliability," "passion," "expert," and "rider" to reinforce brand values across all communications.
• •Balance Commercial and Content-Driven Posts: For every few product-focused posts, create one that offers value without a direct sales pitch, such as a maintenance tip, a race recap, or a technical guide. This builds community and authority.
• •Be Clear and Direct in Calls to Action (CTAs): Use unambiguous CTAs that guide the user. Instead of "Click here," use "Shop the Collection," "Read the Guide," "Get Technical Specs," or "Consult with an Expert." This aligns the action with the user's intent and the brand's value proposition.

Social Perception

reliable and specialized online retailer

Copy Examples

• •Unleash the true sound of your KTM 250 EXC. The new HGS exhaust system is engineered for optimal power delivery and a sound that commands respect on the track. Precision-built for a perfect fit. Tap to explore the specs and get yours. #Motocrossweb #HGSExhaust #KTMparts #Enduro #ReadyToRace
• •Squeaky brakes or fading power? Choosing the right brake pads is crucial. Our latest tech tip video breaks down the difference between sintered and organic pads so you can make the right choice for your ride. Got questions? Drop them in the comments! Our experts are here to help. #MotoTips #TechTuesday #MotocrossMaintenance #RideSafe
• •GEAR UP FOR THE SEASON. Get 15% off all 2025 protective gear. From helmets to knee braces, we have everything you need to ride with confidence. Fast shipping on all orders. Shop now.
• •Subject: Inside Your Engine: A Guide to 2-Stroke Rebuilds. Body: Hi [Customer Name], passion for the ride means knowing your machine inside and out. That's why we've published a new guide on our blog detailing everything you need for a standard 2-stroke engine rebuild. From connecting rods to piston kits, we list the essential parts to restore performance and reliability. Check out the guide and find all the parts you need in one place. #PassionForPerformance
• •Title: Domino KRK Throttle Control Unboxing & First Look. Description: We're in the workshop with the brand-new Domino KRK adjustable throttle control. In this video, we unbox it, show you what's inside, and discuss its features and benefits for enduro and motocross riders. If you value precise control, this is a must-see. Find it on our store: [link] #DominoRacing #ThrottleControl #MotoTech