Brand Tone

Ethical, Passionate, Story-driven, Educational, Hopeful, Purposeful, Youthful, Innovative, Approachable, and Sincere

Brand Values

• •Ethical Sourcing & Direct Trade
• •Sustainability
• •Community Development
• •Quality
• •Education & Empowerment
• •Transparency

Best Practices

• •Always Lead with 'Why': Start with the mission and values. Whether it's a product description or a social media update, connect the coffee back to the positive impact on farmers and communities.
• •Tell Authentic Stories: Feature the farmers, share updates from the cooperatives, and highlight the journey of the beans. Use real names and specific locations where possible to build connection and transparency.
• •Use 'Purposeful' Language: Incorporate words like 'ethical,' 'sustainable,' 'direct trade,' 'empower,' 'community,' 'fair,' and 'conscious' consistently. Phrases like 'Purpose With Every Cup' should be a recurring theme.
• •Maintain an Educational Yet Approachable Voice: Explain the benefits of direct trade versus fair trade in simple terms. Share information about the coffee's origin, flavor profiles, and the MotMot bird symbolism. Avoid overly technical jargon unless explained.
• •Emphasize the Student-Run Aspect (Positively): Frame it as a commitment to developing future ethical business leaders and bringing fresh, passionate perspectives to the coffee industry. This can resonate with a desire to support emerging talent and social enterprises.

Social Perception

Positive & Mission-Driven, High-Quality Product, Trustworthy, Distinct from other 'MotMot' entities

Copy Examples

• •Headline: Beyond the Bean: Taste the Story of Change. Body: Every cup of MotMot Coffee isn't just rich Nicaraguan flavor; it's a direct investment in the farmers who cultivate it. We partner with cooperatives, ensuring fair wages, education, and a brighter future. Sip consciously.
• •Social Media Post: Meet Don Balvino. His legendary Maragogype beans are a testament to generations of Nicaraguan coffee craftsmanship. With MotMot, you're not just buying coffee; you're shaking hands with the farmer. Learn more about our direct trade promise. #EthicalCoffee #DirectTrade #NicaraguanCoffee #PurposeInEveryCup
• •Product Description (for Tâm Vietnamese Coffee): Discover Tâm - the heart of Vietnamese coffee culture, now in your cup. Sourced directly from the dedicated farmers of the Married Beans co-op in Da Lat, this Arabica blend offers a unique taste of Vietnam while uplifting local communities. Brew with purpose.
• •Email Subject: Your Morning Coffee Can Change Lives. Here's How. Body: At MotMot, we believe coffee is a powerful connector. From the volcanic slopes of Nicaragua to your morning ritual, every bean tells a tale of ethical partnership and sustainable practices. Join our student-led mission to make a difference, one delicious sip at a time.
• •Website Banner: Fuel Your Day, Empower a Farmer. Experience the exceptional taste of coffee that gives back. Shop MotMot – Ethically Sourced, Student Run, Community Focused.