Brand Tone

Encouraging, aspirational, direct, and informative. It balances technical specifications with user benefits, aiming for a tone that is both sophisticated and practical.

Brand Values

• •Ergonomics and Health: Prioritizing healthy sitting, preventing pain, and improving posture.
• •Innovation and Technology: Emphasizing modern technology, smart features, and innovative solutions.
• •Quality and Durability: Focusing on high-quality materials like aluminum and robust design.
• •Functionality and Practicality: Designing for ease of use, portability, and versatility.
• •Modern Aesthetics: Valuing contemporary design that fits modern workspaces and homes.
• •Customer Satisfaction: Guaranteeing satisfaction through risk-free trials.

Best Practices

• •Focus on Benefits, Support with Features: Always lead with how the product improves the user's life (comfort, productivity, health) and then support these claims with specific technological features or material quality.
• •Develop a Glossary of Brand Terms/Phrases: Standardize key phrases like "Gesundes Sitzen, smarter Arbeiten"
• •Use direct and clear language, highlighting technological features and quality materials.
• •Emphasize practical advantages such as improved posture, efficiency, and comfort.
• •Incorporate an encouraging and aspirational undertone related to smarter working and healthier living.

Social Perception

MotionFlex aims to be perceived as a provider of innovative, high-quality ergonomic solutions that enhance productivity, health, and overall well-being in modern workspaces and homes. While seeking validation through customer satisfaction (Trustpilot), they need to ensure testimonials directly reflect their products/services.

Copy Examples

• •Adjust, recline, and conquer your tasks with unparalleled support.
• •The MotionFlex™ Mobile Laptop Stand V2 offers perfect ergonomics and innovative cooling to keep you and your tech performing at your best.
• •The Premium SmartFold Keyboard V2 combines sleek, foldable design with a desktop-like typing experience and an incredible 60-hour battery life.
• •The MotionFlex™ BeamOne blends modern design with smart sensor technology, providing warm, inviting light exactly when and where you need it.
• •Discover the Difference.