Brand Tone

Artistic & Appreciative, Whimsical & Magical, Ethical & Conscious, Detailed & Meticulous, Inspiring & Empowering

Brand Values

• •Artistic Integrity & Craftsmanship
• •Ethical & Sustainable Practices
• •Appreciation for Nature & Folklore
• •Creativity & Inspiration
• •Accuracy & Realism

Best Practices

• •Emphasize Beauty and Detail: Use descriptive and evocative language that highlights the intricate craftsmanship and visual appeal of the products (e.g., shimmering, expertly lasercut, delicate intricacies).
• •Maintain an Ethical Stance: Consistently weave in the cruelty-free, vegan, and sustainable aspects of the products, reinforcing this core brand value.
• •Inspire Creativity: Frame product descriptions and social media posts in a way that encourages customers to envision how they can use the items in their own artistic endeavors. Use phrases like "empower other makers" or "perfect for your creative project."
• •Incorporate Elements of Whimsy and Nature: Use language that connects to the magical, natural, and folklore-inspired themes of the brand (e.g., enchantment, ethereal, nature's magic).
• •Be Knowledgeable and Appreciative: Show a genuine appreciation for the insects themselves and the art of their creation. Mentioning species accuracy or the inspiration behind a collection can reinforce authenticity.

Social Perception

Highly Positive, Unique & Innovative, Artistic & High-Quality, Ethically Minded, Inspiring for Creatives

Copy Examples

• •Headline: Capture Ephemeral Beauty, Ethically. Body: Introducing Moth & Myth's exquisite paper insects. Lifelike detail, sustainably crafted for your most inspired creations. Bring nature's artistry home, guilt-free. Call to Action: Explore the Collection.
• •Headline: Where Artistry Takes Flight. Body: Each Moth & Myth specimen is a miniature masterpiece, double-sided and laser-cut to capture the delicate intricacies of real moths and butterflies. Perfect for artists, dreamers, and makers. Call to Action: Discover Your Muse.
• •Headline: Unveil the Magic of the Moths. Body: Inspired by folklore and the timeless allure of the natural world, our paper creations add a touch of enchantment to any project. From delicate Luna Moths to vibrant Monarchs, find your fairytale. Call to Action: Shop Mythical Beings.
• •Headline: Craft with Conscience. Create with Wonder. Body: Say goodbye to fragile, ethically questionable specimens. Moth & Myth offers durable, stunningly realistic paper insects that are 100% cruelty-free and vegan. Elevate your art, honor nature. Call to Action: Make the Ethical Choice.
• •Headline: From Our Studio to Your Masterpiece. Body: Designed by artists, for artists. Moth & Myth provides meticulously crafted paper moths, butterflies, and curiosities to inspire your next bell jar, artwork, or unique decoration. What will you create? Call to Action: Get Inspired.