Brand Tone

Spiritual, Authentic, and Serene

Brand Values

• •Ethical Production
• •Purity
• •Community

Best Practices

• •Prioritize Storytelling Over Selling: Lead with the brand's rich history, connection to the Sri Aurobindo Ashram, and its ethical mission. The "why" behind the brand (sattvic principles, community support) is as important as the "what" (the products).
• •Use a Sensory and Spiritual Vocabulary: Employ words that evoke calm, nature, and spirituality. Terms like "sacred," "serene," "ancient," "pure," "harmony," "uplift," and "sanctuary" will reinforce the brand's identity.
• •Emphasize the 'Hand-Rolled, Masala Method': This is a key differentiator. In product descriptions and marketing materials, consistently explain what this means—no chemical dipping, natural binding resins, and a slow, clean burn. This educates the customer and justifies the premium quality.
• •Highlight the Ethical Impact: Always connect a purchase to its positive outcome. Mention the support for female artisans in India and the fair trade guarantee. This builds an emotional connection and appeals to conscious consumers.
• •Maintain a Calm and Minimalist Aesthetic: In all visual and written content, adopt a clean, uncluttered, and nature-inspired presentation. The design should reflect the serenity and purity of the products themselves. Avoid loud, aggressive sales language.

Social Perception

high-quality, trustworthy, and specialist brand.

Copy Examples

• •Hand-rolled in love, packed for peace. Discover the serene art of traditional Indian incense.
• •Find your center with Shanti, the classic temple fragrance of India. Each stick is hand-rolled using the age-old masala method, blending rich Nag Champa with sacred resins to create an atmosphere of deep peace and tranquility. A pure, clean burn for your most sacred moments.
• •Breathe in tradition. Breathe out peace. Our incense is more than a fragrance; it's a commitment to purity, fair trade, and the well-being of the women who craft each stick by hand. Support a sattvic business and elevate your space. #MothersFragrances #Handmade #FairTrade #NaturalIncense #Meditation
• •An Invitation to Serenity | Your Home Deserves This
• •Tired of harsh, chemical incense? Experience the divine difference with Mothers Fragrances. Authentic, hand-rolled Indian incense made with 100% natural ingredients. Clean burn, serene aromas. Shop now.