Brand Tone

Friendly, approachable, stylish, community-focused, and sustainable.

Brand Values

• •Sustainability
• •Community
• •Style
• •Affordability
• •Inclusivity

Best Practices

• •Use inclusive and body-positive language.
• •Highlight the community aspect of buying and selling pre-loved clothing.
• •Emphasize sustainability and the positive environmental impact.
• •Maintain a friendly, approachable, and relatable voice.
• •Showcase the unique and stylish finds available.

Social Perception

A welcoming and inclusive community for fashion-conscious individuals who value sustainability and unique style.

Copy Examples

• •"Discover your next favorite outfit and support sustainable fashion! Shop our curated collection of pre-loved styles."
• •"Join our community of fashion lovers! Buy, sell, and connect over amazing finds at My Girlfriend's Wardrobe."
• •"Give your clothes a second life! Selling with us is easy, sustainable, and rewarding."
• •"Find unique treasures without breaking the bank. Shop pre-loved and express your personal style."
• •"We're more than just a marketplace; we're a community that celebrates individuality and sustainable choices."