Brand Tone

Professional & Authoritative; Results-Oriented & Confident; Enthusiast-Driven & Passionate; Transparent & Partner-Focused

Brand Values

• •Innovation
• •Quality & Performance
• •Transparency
• •Customer-Centricity (for the Operator)
• •Heritage & Trust

Best Practices

• •Lead with Expertise, Support with Passion: Always balance professional, technical language with the underlying passion for cars. Frame innovation not just as a scientific achievement, but as a tool to help fellow enthusiasts achieve the perfect shine.
• •Speak Operator-to-Operator: When addressing B2B clients, use a tone of partnership. Focus on their pain points (cost per car, chemical management, customer retention) and present your products as the "solution."
• •Show, Don't Just Tell: Utilize high-quality visuals (videos and photos) of water beading, deep gloss, and clean cars. The brand's promise is visual, and the content must reflect that. Let the results speak for themselves.
• •Maintain Transparency Across All Channels: Ensure that the value of upfront pricing and easily accessible information is a consistent message. This builds trust and differentiates the brand.
• •Leverage the Legacy: Regularly connect the "Automated Solutions" line back to the core Mothers® brand heritage. Remind the audience that this new venture is built on a 50-year foundation of quality and trust in the car care community.

Social Perception

Mothers® Automated Solutions™ is perceived as a credible and high-end supplier within the car wash industry. It is seen as a premium, innovative force backed by the strong reputation and trust of its parent company. For car wash operators, aligning with the Mothers® brand allows them to market a name their customers already know and trust. Public perception, through car washes using their products, is one of advanced technology (ceramic and graphene coatings) that delivers a lasting, high-quality shine. The brand is seen as a partner providing a complete system, including marketing support and equipment.

Copy Examples

• •Your customers trust Mothers® for the final polish. Now, give them that legendary shine from the moment they enter your tunnel. Mothers® Automated Solutions™ brings 50 years of car care passion and innovation to your wash. Our hyper-concentrated ceramic and graphene formulas are engineered for unparalleled results and operational efficiency. Don't just wash cars. Build loyalty. Visit our website to see our transparent pricing and revolutionize your chemistry.
• •From filthy to fabulous. ✨ Our 6-step Ceramic System is more than a wash; it's a complete rejuvenation for your vehicle. We engineered each step to work in synergy, lifting dirt, laying down a foundation of shine, and sealing it with durable ceramic and graphene protection. The result? A shine that keeps heads turning. #MothersAutomated #CeramicShine #CarWash #TheAdvancedScienceOfShine
• •Stop guessing with your chemistry. Start partnering with a legend. Mothers® Automated Solutions™ provides the quality-crafted formulas, transparent online ordering, and trusted brand name you need to elevate your car wash business. Empower your operation today.
• •Innovation in the car wash industry isn't just about equipment anymore. Mothers® Automated Solutions™ is leading the charge in chemical advancement. Our proprietary non-ionic cleaning systems and advanced ceramic coatings are designed to deliver a superior, longer-lasting clean while being eco-friendly and hyper-concentrated for maximum efficiency. Let's partner to redefine the standard of clean. #CarWashIndustry #ChemicalInnovation #MothersAutomatedSolutions #BusinessGrowth
• •Ever wish your favorite car wash used your favorite products? Now they can. Look for the Mothers® Automated Solutions™ sign at a premium car wash near you. Experience the deep gloss and hydrophobic protection of our new Ceramic System. It’s the next level of clean you can see and feel. #ThereIsNoShineLikeMothers #CarCare #Detailing #CeramicCoating