Brand Tone

approachable, supportive, and informative. Also passion and expertise

Brand Values

• •Women's Wellbeing & Empowerment
• •Natural & High-Quality Ingredients
• •Honesty & Transparency
• •Sustainability
• •Community & Connection

Best Practices

• •Embrace Empathy: Always write from a place of understanding and support, acknowledging the challenges and needs of your target audience (women, particularly those experiencing hormonal changes).
• •Be Authentic and Relatable: Share genuine stories and experiences (like Candice's) to build trust and connection. Avoid overly corporate or impersonal language.
• •Educate and Inform Gently: Provide valuable information about the benefits of herbal teas and specific ingredients without being preachy or overly technical.
• •Maintain a Positive and Empowering Voice: Focus on solutions, a sense of wellbeing, and empowering women to take control of their health.
• •Use Consistent Language and Keywords: Regularly incorporate terms related to natural wellness, hormonal balance, self-care, and the specific benefits of your tea blends across all platforms.

Social Perception

generally perceived positively as a brand that genuinely cares about women's health

Copy Examples

• •Feeling out of sync? Our [Tea Name] blend, crafted with [Key Ingredient 1] and [Key Ingredient 2], is here to help you find your balance, naturally. Sip your way to a calmer, more centered you.
• •Meet Candice, founder of Mother Cuppa. Her journey through [mention personal challenge briefly e.g., early menopause] inspired our range of teas. We believe in the power of plants to support every woman. Discover her story and our blends. #WomensWellness #HerbalTea
• •Tired of caffeine crashes? Our Energise tea is packed with natural goodness like [Key Ingredient] to give you sustained energy without the jitters. Power through your day, the Mother Cuppa way!
• •Self-care isn't selfish, it's essential. ✨ Unwind with a warm cup of our Relax blend. Let the soothing notes of [Key Ingredient] melt away the day's stress. You deserve this moment.
• •We're passionate about what goes into your cup! That's why all our teas are 100% natural, ethically sourced, and blended with love by our founder and tea sommelier, Candice. Taste the Mother Cuppa difference.