Brand Tone

Approachable and Friendly, Knowledgeable and Enthusiastic, Customer-Centric and Service-Oriented, Modern and E-commerce Savvy, Proudly Capetonian with a Global Reach

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Convenience and Accessibility
• •Passion and Expertise
• •Adaptability and Growth
• •Community and Lifestyle
• •Sustainability Awareness

Best Practices

• •Embrace the "Mothercity" Spirit: Casually weave in references to Cape Town's culture, vibe, or landmarks where appropriate, reinforcing the brand's origin and local pride, even when addressing a national audience.
• •Keep it Conversational but Credible: Use a friendly, approachable style (contractions, questions, direct address) but back it up with knowledgeable insights about products, especially for more niche or premium items. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Highlight Convenience and Choice: Consistently remind customers of the ease of online ordering, nationwide delivery, and the vast, curated selection that caters to diverse tastes and occasions.
• •Be Visually Engaging & Interactive on Socials: Continue leveraging user-generated content vibes on platforms like TikTok. Ask questions, run polls, and respond to comments promptly and with personality to foster that community feel.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for the products shine through. Use descriptive language that evokes taste and experience, and share the stories behind unique or local brands when possible. Content about tracking down rare bottles or new arrivals performs this well.

Social Perception

Dynamic, customer-focused online liquor store with a strong connection to Cape Town but a broad operational reach, known for its extensive selection and modern approach.

Copy Examples

• •Headline: Your Next Favourite Drink, Delivered. Body: Exploring the world of spirits shouldn't be a hassle. At Mothercity Liquor, we bring Cape Town's passion for quality and a global selection right to your doorstep. What are you celebrating this week? CTA: Discover Our Collection.
• •Headline: Rare Finds & Trusted Classics – All in One Place. Body: Whether you're a seasoned connoisseur hunting for that limited edition whisky or stocking up on your go-to wine, Mothercity Liquor has you covered. Our passionate team curates the best, so you can sip the best. CTA: Shop Now & Explore.
• •Headline: Mothercity Moments, Made Easy. Body: From laid-back braais to special celebrations, let us handle the drinks. Fast, reliable delivery across South Africa. Because good times shouldn't wait. CTA: Get Your Drinks Today!
• •Headline (for TikTok/Instagram): UNBOXING ALERT! 🍹 Body: We just got a fresh haul of incredible spirits and local gems! From [mention a specific interesting product] to [another product], what are you trying first? Drop a comment! 👇 #MothercityLiquor #NewCollection #DrinkLocal #GlobalSips CTA: Link in bio to shop new arrivals!
• •Headline: More Than Just a Liquor Store. Body: We're a community of explorers, tasters, and celebrators. Born in Cape Town, we share our love for fine beverages with all of South Africa. Join the Mothercity family and discover a world of flavour. CTA: Learn Our Story & See What's New.