Brand Tone

passionate, approachable, and minimalist

Brand Values

• •Originality
• •Quality
• •Independence & Female Entrepreneurship
• •Customer-Centricity
• •Accessibility

Best Practices

• •Lead with Your 'Why': Always infuse the copy with the brand's passion for art and design. Remind the audience that the products are created by people who love what they do.
• •Amplify Your Values: Consistently weave in key value propositions. Phrases like "Original Designs," "Women-Owned," and "Made in London" reinforce the brand's identity and appeal to a conscious consumer base.
• •Embrace Minimalism in Language: The copy should be as clean and well-composed as the posters themselves. Use concise, impactful language and avoid unnecessary jargon. Let the visuals do most of the talking.
• •Foster a Community: Use inclusive language ("our art loving community"). Encourage customers to share photos of their prints in their homes (e.g., using a specific hashtag), and feature this user-generated content to build social proof and engagement.
• •Maintain a Consistent Voice: Whether writing a product description, an Instagram caption, or a customer service email, the tone should always be approachable, professional, and passionate. This consistency across all touchpoints builds a strong, recognizable, and trustworthy brand.

Social Perception

trusted, high-quality independent creator of modern and stylish wall art

Copy Examples

• •Capture the beauty of brutalism. Our new Barbican poster celebrates the clean lines and bold forms of an icon. Designed in our London studio to bring a touch of modernism to your walls. #MotePosterStudio #ArchitecturalPrint #BrutalistDesign #WallArt #LondonArt
• •Art That Feels Like Home. Discover original prints designed with passion in our London studio. Made to last, made for you.
• •Hi, inspired by the legends of cycling, our new Grand Tour print set is here. Minimalist design, maximum impact. Explore the collection and bring the spirit of the race to your space.
• •Your walls are waiting. This weekend, enjoy free shipping on all orders. Find a piece you love and let us send it to you, with care, from our London studio.
• •From our screen to your home. Every Mote poster is printed with the highest quality archival inks right here in our studio. #WomenOwnedBusiness #ArtisanMade #QualityPrints