Brand Tone

Warm & Friendly, Inspirational & Joyful, Authentic & Passionate, Aesthetic & Stylish, Approachable & Accessible

Brand Values

• •Positivity & Joy
• •Uniqueness & Individuality
• •Artistry & Craftsmanship
• •Holiday Spirit & Escape
• •Sustainability & Fair Production
• •Quality & Durability
• •Community

Best Practices

• •Embrace 'Holiday Forever': Consistently weave in the feeling of vacation, sunshine, joy, and lightness. Use evocative language that transports the reader to a relaxed, happy place.
• •Highlight Uniqueness and Craftsmanship: Always emphasize the handmade nature of the products and the 'attention to detail.' Use phrases like 'one-of-a-kind,' 'artisan-made,' and 'hand-painted' to reinforce this core value.
• •Speak with Positivity and Warmth: Maintain an encouraging, friendly, and inspiring tone. Address the audience directly and share the brand's passion and enthusiasm. Avoid overly formal or technical language.
• •Tell the Story: Incorporate elements of the brand's origin story, the Portuguese connection, and the inspiration behind the designs. This adds depth and authenticity.
• •Connect to Values: Subtly integrate key values like sustainability, fair production, and artistry into the narrative. This builds trust and resonates with conscious consumers. For example, instead of just saying 'eco-friendly,' explain *how* (e.g., 'crafted by local artisans using sustainable practices in Portugal').

Social Perception

Customers generally perceive Motel a Miio as a provider of beautiful, unique, and high-quality ceramics that bring a sense of joy and vacation to their homes. The handmade nature and Portuguese origin are highly valued, contributing to a perception of authenticity and artistry. The brand is seen as stylish and aesthetically pleasing, with products that are 'Instagrammable' and serve as 'statement pieces.' There's an appreciation for their commitment to fair and sustainable production.

Copy Examples

• •Headline: Bring Portugal's Sunshine to Your Table. Body: Tired of the everyday? Our handmade ceramics, crafted with love in Portugal, are more than just tableware – they're an invitation to slow down, savor the moment, and infuse your home with the joyful spirit of a never-ending holiday. Discover unique pieces that tell a story. #MotelAMiio #PortugueseCeramics #HolidayAtHome
• •Headline: Uniquely Yours. Beautifully Made. Body: At Motel a Miio, no two pieces are exactly alike. Each plate, bowl, and mug is hand-painted by talented artisans, bringing a touch of unique artistry right into your hands. Elevate your everyday with ceramics as individual as you are. Fairly and sustainably crafted in Portugal. #HandmadeHeaven #ArtisanMade #UniqueHomeDecor
• •Headline: That Motel a Miio Feeling: It Starts with Joy. Body: Remember that feeling? Salt on your skin, sun on your face, laughter in the air. We bottle that holiday magic into every piece of our Portuguese ceramic collection. From our hearts to your home, let's make every meal a celebration. #JoyfulLiving #CeramicLove #TablewareArt
• •Headline: More Than Just Dinnerware, It's a Piece of Art. Body: Your home is your canvas. Our ceramics are designed to be statement pieces, sparking conversation and bringing a sophisticated, yet effortlessly chic, Mediterranean vibe to any space. Discover the art of joyful living with Motel a Miio. #StatementPieces #HomeStyling #PortugueseDesign
• •Headline: Consciously Crafted. Joyfully Shared. Body: Fall in love with ceramics that are as kind to the earth as they are beautiful on your table. Sustainably sourced and fairly made in Portugal, each Motel a Miio piece carries a story of tradition and positive energy. Join our community and share the joy. #SustainableStyle #EthicalHome #PortugueseCraftsmanship