Brand Tone

Trendy & Youthful, Aspirational & Confident, Friendly & Engaging, Enthusiastic & Playful

Brand Values

• •Trend-Focused
• •Affordability
• •Inspiration & Empowerment
• •Inclusivity (Implied)
• •Customer Experience
• •Direct Engagement

Best Practices

• •Stay Current with Trends (Language & Style): Use contemporary slang, emojis (appropriately), and a conversational style that resonates with a young, fashion-forward audience. Keep an eye on how your target demographic communicates on social media.
• •Emphasize Empowerment and Confidence: Frame product descriptions and campaign messages around how the clothes will make the customer *feel* – confident, stylish, ready for any occasion.
• •Maintain Enthusiasm and Positivity: Use vibrant, energetic language. Words like "love," "obsessed," "fave," "perfect," and positive exclamations can convey excitement.
• •Encourage Interaction & Community: Ask questions, run polls, encourage tagging friends, and feature user-generated content. Make the audience feel like part of an inclusive "MW Club."
• •Be Visually Driven but Verbally Supportive: While the brand is highly visual, ensure the copy complements the imagery by being descriptive yet concise, highlighting key features and benefits in a way that aligns with the trendy and aspirational tone. Use clear calls to action.

Social Perception

Popular & Influential (Online), Go-To for Trends, Visually Appealing, Potential for mixed reviews on product/service quality

Copy Examples

• •🔥 FRESH DROP ALERT 🔥 Your weekend 'fit? Sorted. Our new [Item Name] just landed and it’s everything you’ve dreamed of & more! 😍 Tap to shop before it’s gone! #MostWantedNL #NewCollection #OOTDInspo #MustHave
• •🚨 Babe, Your Fave Styles are ON SALE! 🚨 Don't Miss Out!
• •From brunch to bar 🥂✨ Watch how we style our viral [Item Name] three ways! Which look is your fave? Let us know 👇 #MostWantedStyle #FashionHacks #GetTheLook #TikTokFashion
• •Hello Sunshine! ☀️👋 Our new Summer Collection is here to heat up your wardrobe. Think dreamy dresses, cute co-ords & all the vibes. Shop your most wanted summer looks now!
• •Founded by sisters with a passion for fashion ❤️ At Most Wanted NL, we believe every woman deserves to feel amazing. We bring you the hottest trends that don't break the bank. Join the #MWClub & discover your new favorite outfit! [Link to About Us/Shop]