Brand Tone

Transparent, Honest, Value-Oriented, Pragmatic, Trustworthy

Brand Values

• •Value for Money
• •Authenticity/Genuineness
• •Honesty/Transparency
• •Reliability
• •Service (Veteran-Owned)

Best Practices

• •Clearly state the benefit of genuine products at discounted prices.
• •Be upfront about the cosmetic imperfections of the packaging.
• •Casually weave in mentions of the "Mostly Toner Guarantee".
• •Highlight the Service-Disabled Veteran Owned Small Business (SDVOSB) status where appropriate.
• •Maintain a no-frills, direct communication style.

Social Perception

Reliable supplier of genuine OEM printing consumables at discounted prices, backed by a commitment to service and customer satisfaction.

Copy Examples

• •Genuine OEM toner at a fraction of the price. Boxes may be imperfect, savings are not!
• •You won't find any remanufactured or off-brand products here. Only genuine quality, guaranteed.
• •Free Shipping on genuine toner cartridges. Because saving money shouldn't cost you more.
• •Mostly Toner Guarantee: We've got you covered if we or the carrier makes a mistake.
• •Service-Disabled Veteran Owned Small Business providing genuine printing consumables at unbeatable prices.