Brand Tone

friendly, expressive, and customer-centric

Brand Values

• •Self-Expression and Personalization: The brand heavily emphasizes creating products that allow customers to showcase their individuality and passions.
• •Quality: Mostly Pillows states they "stand by the quality of print and materials used" and offer a 100% satisfaction guarantee. Customer reviews often mention good quality materials.
• •Customer Satisfaction: The brand highlights its commitment to ensuring customer concerns are "duly taken care of" and encourages shopping with confidence.
• •Creativity and Uniqueness: They position themselves as a destination for "custom designed pillow cases" and "unique designs."

Best Practices

• •Prioritize "You" and "Your": Focus copy on the customer, their desires for self-expression, and how the products fulfill those needs. (e.g., "help you express who you are").
• •Keep it Positive and Enthusiastic: Use upbeat language that conveys excitement about the products and the customer's ability to personalize them.
• •Emphasize Uniqueness and Personalization: Consistently highlight the custom design aspect and the ability for customers to create something one-of-a-kind.
• •Reiterate Quality and Satisfaction: Subtly weave in mentions of material quality and the satisfaction guarantee to build trust and reinforce value.
• •Be Approachable and Friendly: Avoid overly formal or technical jargon. Write as if you're having a friendly conversation with a fellow enthusiast.

Social Perception

Mostly Pillows is generally perceived very positively by its customers. The brand has a high rating of 4.9 out of 5 stars based on over 9,400 reviews on Judge.me. Customers frequently praise the "adorable" designs, the quality of the products, and the personalization options.

Copy Examples

• •Headline: Your Passion, Your Pillow. Uniquely You. Body: Don't just dream it, display it! At Mostly Pillows, we help you wear your heart on your... well, pillow! Create a custom piece that screams 'YOU' and makes your space truly your own. Quality you can feel, designs you'll love.
• •Headline: Express Yourself in Every Room. Body: From inside jokes to your biggest passions, our custom pillowcases let your personality shine. We’re all about awesome designs, top-notch materials, and helping you make a statement. What will your pillow say?
• •Headline: The Perfect Personalized Touch. Guaranteed. Body: Looking for a gift that’s as unique as they are? Or maybe a special treat for yourself? Our custom-designed pillows are made with care and backed by our 100% satisfaction guarantee. Shop with confidence and let's create something amazing together!
• •Headline: More Than Just Pillows. It's Your Story. Body: We believe your home should tell your story. Our vibrant, high-quality custom pillows are here to help you do just that. Share what you love, what you stand for, and what makes you, you.
• •Headline: Quality Comfort, Custom-Made for You. Body: Snuggle up to something special! At Mostly Pillows, we combine cozy comfort with designs that are all about you. Choose your message, pick your style, and let us craft a pillow you’ll cherish.