Brand Tone

Chic, Approachable, and Helpful

Brand Values

• •Quality and Style
• •Customer-Centric Service
• •Convenience

Best Practices

• •Maintain the
• •Chic & Approachable
• • Balance: Use elegant and descriptive language for products (
• •silky,
• •
• •structured,
• •
• •flows beautifully
• •) but keep the conversational tone friendly and direct (
• •We love this look!
• •,
• •Send us a message!
• •).
• •Lead with the Lifestyle, Follow with the Details: Start your copy by painting a picture of where the customer could wear the item (e.g.,
• •The perfect dress for summer weddings...
• • or
• •Your new go-to for office chic...
• •). Follow up with practical details like sizing, fabric, and availability.
• •Always Encourage Interaction: End social media posts with a clear call-to-action or a question. Phrases like
• •Tap to shop,
• •
• •Which colour is your favourite?
• •, or
• •Let us know below!
• • invite engagement and build community.
• •Incorporate Icelandic Identity Subtly: While the language is English, referencing its Reykjavík location or seasonal Icelandic needs (e.g.,
• •Ready for the Reykjavík nightlife
• • or
• •Perfect for a cosy Icelandic winter
• •) can strengthen the brand's local identity and unique selling proposition.
• •Be Consistently Helpful: Ensure every post or product description anticipates customer questions. Proactively include information about sizing, fit, shipping, and links to the product page. This reinforces the value of helpful, customer-first service.

Social Perception

The public perception of mostc.is, based on interactions on its Facebook page, is largely positive. Customers appear to view the brand as a reliable source for stylish and desirable women's clothing in Iceland. The engagement on Facebook posts (likes, comments, and questions about products) suggests an interested and active customer base. The lack of widespread negative reviews or complaints indicates a generally satisfactory customer experience. The perception is that of a professional local boutique with a well-curated selection and friendly service.

Copy Examples

• •Effortless Style Has Arrived. Discover the new collection, where timeless comfort meets modern chic. Curated pieces designed to elevate your everyday wardrobe. Shop now and find your next must-have.
• •Your perfect weekend outfit is here! ✨ This silky floral print dress moves with you, taking you from brunch to evening with ease. Available in sizes S-XL. Tap to shop or send us a message for details! #MostCStyle #NewCollection #OOTD
• •Cosy season is calling! 🍂 Are you reaching for a chunky knit sweater or a soft, elegant cardigan? Let us know your favourite way to stay warm and stylish in the comments below! 👇 #SweaterWeather #CosyFashion #MostC
• •The Mid-Season Treat You Deserve. For a limited time, enjoy 20% off all knitwear. Refresh your wardrobe with our softest, most stylish sweaters and cardigans. Don't miss out! The offer ends Sunday.
• •From our home in Reykjavík to your wardrobe. At mostc.is, we believe in the power of a great outfit. We carefully select quality, stylish pieces that make you feel confident and inspired every single day. Thank you for supporting a local Icelandic business! ❤️