Brand Tone

Enthusiastic, approachable, and creative, with a passion for plants and genuine community connection. The language is informal, friendly, and often uses emojis. There is also a secondary tone of being bold and ambitious, reflecting business growth and innovation.

Brand Values

• •Innovation and Problem-Solving
• •Community and Connection
• •Sustainability and Environmental Responsibility
• •Quality and Customer Success
• •Entrepreneurial Spirit

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive, and energetic language. Don't be afraid of an exclamation point or a playful pun. The tone should reflect a genuine love for plants.
• •Speak Like a Friend: Address the audience in a familiar, approachable manner. Use "you" and "we" to create a sense of shared passion and community. Avoid overly formal or corporate jargon.
• •Lead with the 'Why': Connect your products back to the core values. It's not just a moss pole; it's a way to let your plant's personality shine. It's not just a purchase; it's a step towards a greener planet through your tree-planting initiative.
• •Showcase, Don't Just Tell: Let the community and the plants do the talking. Prioritize user-generated content, testimonials, and visual stories of plant growth to reinforce the brand's effectiveness and community focus.
• •Be Bold and Transparent: Share the journey—the challenges, the wins, the big risks. This authentic storytelling builds trust and resonates with an audience that has supported a small business's growth.

Social Perception

Overwhelmingly positive. Customers praise product ingenuity and quality, especially the Bendable Moss Pole. The brand is highly regarded for exceptional and personal customer service, seen as a passionate, trustworthy Canadian small business, and is perceived as innovative and respected due to its success and growth, including appearances on Dragon's Den.

Copy Examples

• •Your Monstera is about to do the wave. Introducing the new Wave Trellis. Designed for the wild, untamable spirit of your favorite climbers. Give your plants the freedom to grow their own way. #GrowYourOwnWay #Mossify
• •We're just going to leaf this right here. Look at this incredible setup from @[user]! This is what we mean by a thriving plant community. Your passion inspires everything we do. Tag us in your plant pics for a chance to be featured! #MossifyFamily #PlantCommunity
• •Ready for a growth spurt? So are we. For a limited time, get a FREE Reusable Plant Tape with any Bendable Moss Pole™ purchase. Let's get your climbing plants the support they deserve and reach for new heights together! Shop now.
• •(Video shows a time-lapse of a plant growing up a Bendable Pole) They said: 'Plants only grow straight up.' We said: 'Watch this.' Unleash your plant's potential. #BendTheRules #PlantHacks #Mossify
• •It all started with a simple idea: plants aren't straight, so why are their supports? We invented the Bendable Moss Pole™ to let plants grow as nature intended. Today, we're still innovating, still listening to our community, and still planting a tree for every single order. We're Mossify. Let's grow together.